1) A marketer who segments a population by age and gender is using ________ to categorize consumers. A) demographics B) psychographics C) roles D) lifestyle Answer: A Diff: 1 Learning Outcome: Explain how membership in ethnic, religious, and racial subcultures influences consumer behavior. Skill: Concept Objective: 1-3 AACSB: Multicultural and diversity understanding 2) A consumer researcher who examines consumers' lifestyles and personalities is studying ________. A) demographics B) psychographics C) social class D) usage rates Answer: B Diff: 1 Learning Outcome: Explain how membership in ethnic, religious, and racial subcultures influences consumer behavior. Skill: Concept Objective: 1-3 AACSB: Multicultural and diversity understanding 3) In an online ________, members share opinions and recommendations about products. A) market segment B) consumption community C) marketing database D) culture jam Answer: B Diff: 1 Learning Outcome: Discuss the influence of groups and... Show
________ consumers: marginal, destitute, jammed, consumed, according to a recent human behavior survey by advertising agency mccann-erickson, ________ of people say they lie regularly, 91 percent, 62 percent, 40 percent, 19 percent, shoplifting is america"s fastest growing crime. What term does the retail industry use to describe inventory and cash losses from shoplifting: hard losses, shrinkage, write-offs, consumer costs. These protests sometimes include the defacement of billboards promoting alcohol or cigarettes. ________, or a mixture of images: psychographics, a paradigm, consumerspaces, a pastiche, jenny rowlins is absolutely exhausted after her shopping trip to pick out a dress for her sorority"s formal event. The stores were crowded, and none of her favorite shops carried a dress that she liked in her size. After spending hours at the mall, jenny gave up and decided to order her dress online and just return it if it wasn"t exactly right. The company test-marketed this new product at a midwestern university. A marketer who segments a population by age and gender is using ________ tocategorize consumers.1.A) demographics- Given2.B) psychographics3.C) roles4.D) lifestyle A consumer researcher who examines consumers' lifestyles and personalities isstudying ________. Get answer to your question and much more The growth of consumption communities, which give members a forum for sharingopinions and recommendations about specific products, has been most affected bywhich of the following? Get answer to your question and much more A marketer uses ________ to target a brand only to specific groups of consumers who aremost likely to be heavy users of the marketer's brand. Get answer to your question and much more The study of the processes involved when individuals or groups select, purchase, use, ordispose of products, services, ideas , or experiences to satisfy needs and desires iscalled ________.1.A) lifestyle marketing2.B) role marketing3.C) consumer behavior- Given4.D) marketing research A(n) ________ is a person who identifies a need or desire, makes a purchase, and thendisposes of a product. Get answer to your question and much more According to the basic marketing concept, a firm exists to ________. Get answer to your question and much more Which of the following explains how a minority of a product's users make up a majorityof sales of the product? Get answer to your question and much more People who belong to the same social class have which of the following in common?1.A) income levels- Given2.B) personalities3.C) ethnicity4.D) family structure Which of the following marketing philosophies emphasizes interacting with customerson a regular basis and giving them reasons to maintain a bond with a company's brandsover time? Get answer to your question and much more 3.C) services marketing4.D) relationship marketing- GivenWal-Mart tracks the habits of the 100 million customers who visits its stores each weekand responds with products and services directed toward those customers' needs basedon the information collected. This is an example of ________ marketing. Get answer to your question and much more 4.D) consumer-generatedFor marketers, ________ is the most important marketing phenomenon of this decade. Get answer to your question and much more 4.D) economics of informationThe sociological perspective of ________ takes the view that much of consumer behaviorresembles actions in a play. Upload your study docs or become a Course Hero member to access this document Upload your study docs or become a Course Hero member to access this document End of preview. Want to read all 19 pages? Upload your study docs or become a Course Hero member to access this document What is the analysis of consumer lifestyles called?Psychographics: Analysis of consumer lifestyles to create a detailed customer profile.
Which marketing philosophy emphasizes interacting with customers on a regular basis and giving them reasons to maintain a bond with a company's brands over time?Relationship marketing is a facet of customer relationship management (CRM) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales.
Is a person who identifies a need or desire makes a purchase and then disposes of a product?A consumer is a person who identifies a need or desire, makes a purchase and then disposes of the product in the consumption process.
What is the form of relationship between product and consumer?A consumer-brand relationship, also known as a Brand Relationship is the relationship that consumers think, feel, and have with a product or company brand (Fournier, 1998; Veloutsou, 2007).
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A consumer researcher who examines consumers lifestyles and personalities is studying ________.
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