Consumer purchases vary on a seasonal, monthly, weekly, daily, or even hourly basis

MKTG101 TOPIC 1: HISTORIESOF MARKETING (WEEKS 1-

2)

A market - an actual or nominal place where forces of demand and supply operate, and where buyers and

sellers interact (directly or through intermediaries) to trade goods, or services, for money or barter.

Marketers market 10 main types of entities: goods, services, events, experiences,

persons, places, properties, organizations, information, and ideas.

DEMANDSTATES:

-Negative demand—Consumers dislike the product and may even pay to avoid it.

-Non-existent demand—Consumers may be unaware of or uninterested in the

product.

-Latent demand—Consumers may share a strong need that cannot be satisfied by an

existing product.

-Declining demand—Consumers begin to buy the product less frequently or not at all.

-Irregular demand—Consumer purchases vary on a seasonal, monthly, weekly, daily,

or even hourly basis.

-Full demand—Consumers are adequately buying all products put into the

marketplace.

-Overfull demand—More consumers would like to buy the product than can be

satisfied.

-Unwholesome demand—Consumers may be attracted to products that have

undesirable social consequences.

THE MARKETING DISCOURSE (THE MASSMARKET) 1910 - 1920

1. The descriptive schools:

a.Commodity School – focussed on what is being sold

b.Institutional School – focussed on the types of organizations involved in

‘the market’ e.g. retailers, agents, manufacturers etc

c.Functional School – focussed on the activities involved e.g. buying, selling,

transporting – ‘the processes’

THE MARKETING DISCOURSE (THE MASSMARKET) 1920 - 1950

Wroe Alderson - marketing as a process

1

Irregular Demand Definition and Explanation PDF Download

Learn Irregular Demand definition in marketing with explanation to study “What is Irregular Demand”. Study irregular demand explanation with marketing terms to review marketing course for online MBA programs.

• Consumer purchases vary on a seasonal, monthly, weekly, daily, or even hourly basis.

  Principles of Marketing by Philip T. Kotler, Gary Armstrong

Irregular Demand Explanation:

Unpredictable interest can be request which isn't reliable and the best case of unpredictable interest is regular items like umbrellas, climate control systems or resorts. These items sell sporadically and sell more during pinnacle season though their interest is low during non seasons. The most ideal approach to counter sporadic interest is to acquaint motivating forces for the client with purchase the item. Request determining is a fundamental movement in deals and showcasing. The interest determining must be done as such that the organization does not store immense inventories and simultaneously, does not under use its activity arrangement. By taking into contemplation the different kinds of interest in the market, the firm can along these lines have a legitimate gauge and can design its inventories in like manner, meeting the targets of the firm.

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When consumer purchases vary on a seasonal monthly weekly daily or even hourly basis it?

When consumers begin to buy the product less frequently or not at all?

When consumers dislike a product and are even ready to pay a price to avoid it is known as?

What are the types of customers demand?