When consumer purchases vary on a seasonal monthly weekly daily or even hourly basis it?

Understanding the Demand Generation of a Product

If there is no demand then create one.

Take a look at Coco-Cola and Pepsi. Their vision was to replace water with their aerated drinks. And let's agree, they succeeded to some extent, until the bubble of extra sugar in disgusting brown water busted. Marketers are skilled at stimulating demand for their products. The following article will help you understand the demand generation of a product. Marketers seek to influence the level, timing, and composition of demand to meet the organization's objective. There are 8 demand states:

1. Negative Demand

Consumers dislike the product and may even pay to avoid it.

2. Nonexistent Demand

Consumers may be unaware of or uninterested in the product.

3. Latent Demand

Consumers begin to buy the product less frequently or not at all.

4. Declining Demand

Consumers begin to buy the product less or not at all.

5. Irregular Demand

Consumer purchases vary on a seasonal, monthly, weekly daily, or even hourly basis.

6. Full Demand

Consumers are adequately buying all products put into the marketplace.

7. Overfull Demand

More consumers would like to buy the product than can be satisfied.

8. Unwholesome Demand

Consumers may be attracted to products that have undesirable social consequences.

What are your thoughts? Please let me know your opinion in the comments section.

MKTG101 TOPIC 1: HISTORIESOF MARKETING (WEEKS 1-

2)

A market - an actual or nominal place where forces of demand and supply operate, and where buyers and

sellers interact (directly or through intermediaries) to trade goods, or services, for money or barter.

Marketers market 10 main types of entities: goods, services, events, experiences,

persons, places, properties, organizations, information, and ideas.

DEMANDSTATES:

-Negative demand—Consumers dislike the product and may even pay to avoid it.

-Non-existent demand—Consumers may be unaware of or uninterested in the

product.

-Latent demand—Consumers may share a strong need that cannot be satisfied by an

existing product.

-Declining demand—Consumers begin to buy the product less frequently or not at all.

-Irregular demand—Consumer purchases vary on a seasonal, monthly, weekly, daily,

or even hourly basis.

-Full demand—Consumers are adequately buying all products put into the

marketplace.

-Overfull demand—More consumers would like to buy the product than can be

satisfied.

-Unwholesome demand—Consumers may be attracted to products that have

undesirable social consequences.

THE MARKETING DISCOURSE (THE MASSMARKET) 1910 - 1920

1. The descriptive schools:

a.Commodity School – focussed on what is being sold

b.Institutional School – focussed on the types of organizations involved in

‘the market’ e.g. retailers, agents, manufacturers etc

c.Functional School – focussed on the activities involved e.g. buying, selling,

transporting – ‘the processes’

THE MARKETING DISCOURSE (THE MASSMARKET) 1920 - 1950

Wroe Alderson - marketing as a process

1

When consumer purchases vary on a seasonal monthly weekly daily or even hourly basis it is called?

What is irregular demand?

When consumers dislike a product and are even ready to pay a price to avoid it is known as?

When consumer begin to buy the product less frequently or not at all it is the face of?