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Expatriates’ international opportunity recognition and innovativeness: The role of metacognitive and cognitive cultural intelligence

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Abstract

International opportunity recognition has become increasingly important in both the international business and international entrepreneurship fields. While previous international entrepreneurship research has suggested a wide variety of innovation-inducing factors, it has neglected the role of cross-cultural competences and the expatriate as a potential actor. Building on the experiential learning theory and a model of opportunity recognition, we argue how and why metacognitive and cognitive cultural intelligence are important cross-cultural competences that stimulate and enable expatriates to discover international opportunities and be innovative. We use a mixed method approach to analyze differences in the innovativeness of expatriates.

Introduction

We analyze differences in the innovativeness of expatriates to see why some are more innovative than others. While we know that having cross-cultural competences may foster innovativeness (Un, 2016), we suggest there is a need to theoretically expand how and why this happens during an expatriate assignment. A better understanding of the international innovation process is important because as multinational enterprises expand into new international markets, their expatriates are exposed to greater cultural diversity than ever before (Lücke, Kostova, & Roth, 2014). While it has been demonstrated that domestic employees that can manage and leverage cultural diversity outperform those that cannot (Chen, Liu, & Portnoy, 2012), relatively less is known about how international employees, specifically expatriates, are able to be innovative in a culturally diverse context. Two papers have recently partially addressed this gap. First, Muzychenko and Liesch (2015) proposed why entrepreneurs perceive international opportunity recognition (IOR) to be a feasible and desirable activity. Second, Dheer and Lenartowicz (2016) demonstrated how the cross-cultural competences of metacognitive and cognitive cultural intelligence increased students’ entrepreneurial intentions; albeit not in an international context. We adopt the experiential learning theory (Kolb, 1984) and a model of opportunity recognition (Corbett, 2005) to build on these articles by describing how and why expatriates high in metacognitive and cognitive cultural intelligence are better able to recognize opportunities in order to be innovative in a foreign environment.

A broad example of cross-cultural competences is cultural intelligence (CQ), which is defined as “an individual’s capability to function and manage effectively in culturally diverse settings” (Ang et al., 2007, p. 336). CQ is multifaceted and composed of distinct cognitive (metacognitive and cognitive CQ) and action-oriented components (motivational and behavioral CQ) (Bücker, Furrer, & Peeters Weem, 2016). CQ has been proposed as a key element of successful interactions in international markets (Alon & Higgins, 2005) emphasizing the role of the expatriate (Ott & Michailova, 2016a). For example, CQ is positively related to individual-level outcomes such as expatriates’ adjustment (Malek & Budhwar, 2013) and performance (Lee & Sukoco, 2010). Given the importance of possessing cross-cultural competences, we ask how an expatriate’s level of two specific CQ competences (i.e., metacognitive and cognitive) may drive outcomes such as IOR and innovativeness?

Currently, there is limited research focused on specific cross-cultural competences as drivers of innovativeness (Un, 2016). Additionally, while the international business literature has provided substantial insight into the role of expatriates in value creation and performance (Chang, Gong, & Peng, 2012), there has been a dearth of attention on their role in the discovery of opportunities resulting in innovativeness (Dabic, González-Loureiro, & Harvey, 2015; Muzychenko & Liesch, 2015). This is interesting, given the centrality of expatriates in the knowledge brokerage process due to their access to novel, idiosyncratic, and local information as well as heterogeneous networks (Minbaeva & Michailova, 2004). We know that access to diverse networks and knowledge along with cross-cultural experience and global mobility may stimulate entrepreneurial activity (Baer, 2010; Singh, Hills, Lumpkin, & Hybels, 1999; Vandor & Franke, 2016). However, getting access to local knowledge is difficult. Further, recognizing opportunities is particularly challenging in an international setting because they are recognized differently than in a domestic environment (Zahra, 2005). Applying the experiential learning theoretical framework, we posit that expatriates learn to recognize opportunities and exploit them if they possess the cross-cultural competences to access, process, and capitalize on novel and heterogeneous local knowledge abroad.

Our study contributes to the international entrepreneurship and innovation literature in three ways: First, we go beyond the conceptualization of expatriates as knowledge brokers by identifying their potential to recognize opportunities if they possess certain cross-cultural competences. Thereby, we answer recent calls for a better understanding of IOR and innovativeness (Knight, Liesch, Zhou, & Reuber, 2015). Our focus on cross-cultural competences as antecedents to IOR also contributes to research of their predictive power in an international setting (Ott & Michailova, 2016a). Second, we examine how IOR mediates the relationship between two specific cross-cultural competences (i.e., metacognitive and cognitive CQ) and innovativeness in an international environment. Expatriates without these two cross-cultural competences might not discover opportunities abroad for innovative products, services, and processes. Thus, we suggest that IOR is not an end in itself, but may lead to innovativeness if appropriately exploited. By theoretically linking cross-cultural competences to innovativeness through IOR, we advance research on individual-level innovation-inducing factors. Finally, because opportunity recognition is cognitive in nature (Corbett, 2005), applying an experiential learning theory can be particularly fruitful for explaining why expatriates high in metacognitive and cognitive CQ can better identify and exploit opportunities. Our findings provide potentially important guidance for expatriates as they strive to innovate, as well as offer practical implications for MNEs attempting to recruit and develop them.

Section snippets

Experiential learning theory

Macro-level theoretical research has recently proposed how dynamic capabilities (Michailova & Zhan, 2015) and internationalization (Buckley, 2016) can impact innovation in a global environment. Encouragement from a renewed interest in microfoundations (Lessard, Teece, & Leih, 2016) suggests that while innovation is an inherently multi-level phenomenon, it involves an individual actor at its base (Barney & Felin, 2013). Within the international entrepreneurship literature there are calls for

Research approach

We adopt a mixed method approach by combining two studies: a questionnaire survey testing the hypothesized model (Study 1, including pre-test), and a follow-up qualitative study with interviews (Study 2). The literatures on CQ, IOR, and innovativeness served as starting points for the design of the pre-test and survey. Specifically, the pre-test was implemented to confirm the appropriateness of the survey instruments chosen for Study 1. Following Study 1, we conducted interviews to investigate

Discussion

While MNEs like Google, Sony, and Intel have policies in place to support entrepreneurial employees and reportedly reap benefits from this strategy (Bosma et al., 2013), research on who these entrepreneurial employees are and which role expatriates may play in the process remains scarce. In this article, we investigated how and why expatriates can recognize opportunities and be innovative with a mixed-method approach. Specifically, we adopt the cognitive perspective of the ELT and the model of

Financial disclosure

This research was partially funded by the University of Alabama and the Boeing Institute of International Business, Saint Louis University.

Acknowledgements

We would like to thank Editor Christian Schwens and the two anonymous reviewers for their constructive comments that allowed us to significantly improve and further develop this manuscript. We also would like to acknowledge the valuable feedback from Professors George Franke and Jack Clampit and the support from Professor Fabian Froese and his team while writing and revising this manuscript.

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