It occurs when a manufacturer undertakes retailing and wholesaling activities.

Q26:
Inhaltsverzeichnis Show
Florals is a popular retail chain specializing in women's lingerie and perfume. It designs and sources its own private-label merchandise that is sold in the store. Therefore, Florals is practicing A) channel expansion. B) scrambled merchandising. C) backward integration. D) horizontal integration. E) product diversification.
Q27:
Essentials, a retail store, manages its own warehouse. It also owns a manufacturing facility where it produces private-label food products. Therefore, Essentials is practicing A) scrambled merchandising. B) backward integration. C) cross-selling. D) horizontal integration. E) forward integration.
Q28:
Tech Games, a retailer, purchases of the video games and game consoles on a large scale. It then offers the products to customers in single quantities. The value-creating function performed by Tech Games in the given scenario is A) providing assortments. B) breaking bulk. C) holding inventory. D) providing services. E) creating a retail mix.
Q29:
The U.S. retail industry A) has the lowest concentration of large firms. B) has the greatest retail density in the world. C) mostly has small stores operating independently. D) depends on a single large wholesale industry. E) consists of a fragmented distribution system.
Q30:
________ means that a firm performs more than one set of activities in the channel, as occurs when a retailer engages in wholesaling activities by operating its own distribution centers to supply its stores. A) Channel diversification B) Horizontal development C) Horizontal integration D) Vertical expansion E) Vertical integration
Q32:
A retailer that is vertically integrated A) concentrates on selling only to businesses. B) outsources all supply chain activities to independent firms. C) has limited control on the activities of the supply chain. D) performs more than one activity in the distribution channel. E) concentrates only on operating its own retail stores.
Q33:
________ is the world's fastest-growing retail market. A) China B) the United States C) India D) Russia E) Brazil
Q34:
________ is the value-creating activity in which a retailer makes available a wide range of products of different brands and prices at a single location. A) Providing services B) Breaking bulk C) Providing assortments D) Holding inventory E) Exclusive dealing
Q35:

Fresh n Fragrant is a chain of flower shops offering a variety of flowers and ornamental plants. It recently opened a distribution center to supply ornamental plants and cut flowers to all its stores within a 300-mile radius. From the given scenario, it can be seen that Fresh n Fragrant is practicing A) vertical integration. B) channel expansion. C) horizontal expansion. D) horizontal integration. E) channel diversification.
Q36:
Retailers function as wholesalers when A) they hold inventory. B) they perform manufacturing activities. C) they practice scrambled merchandising. D) they sell to other businesses. E) there is an intratype competition.

Chapter 1
What is Retailing?
Retailing- the set of business activities that adds value to the products and services sold to consumers for personal or family use.

The Retailer's Role in a Supply Chain
Retailer- business that sells products and/or services to consumers for their personal or family use and links manufacturers to consumers
Supply chain- set of firms that make and deliver goods and services to consumers manufacturing wholesaler retailer consumer
Vertical integration- a firm performs more than one set of activities in the channel, as occurs when a retailer engages in wholesaling activities by operating its own distribution centers to supply its stores
Backward integration- retailer performs some wholesaling and manufacturing activities, such as operating warehouses or designing private label merchandise
Forward integration- manufacturer undertakes retailing and wholesaling activities
Retailers Create Value
1. Providing Assortments- allows consumers to choose from many different options
2. Breaking bulk- enables manufacturers to efficiently make and ship merchandise in larger quantities and enables consumers to purchase merchandise in smaller, more useful quantities
3. Holding inventory- products will be available when consumers want them
4. Providing services- make it easier for customers to buy and use products

Social and Economic Significance of Retailing

Social Responsibility
Corporate social responsibility (CSR)- involves and organization voluntarily taking responsibility for the impacts of its activities on its employees, its customers, the community, and the environment. 1. activities required by law 2. provide short-term financial benefit for the company 3. operate in what they believe is the "right thing" to do 4. engage in socially and environmentally for the "well being" of everyone
Retail Sales in 2007 $4.5 trillion in retail sales about 8.1% of total GDP comes from retail sales
Employment

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Which statement best describes the relationship wholesalers have with manufacturers and retailers?

Which of these statements best describes the relationship wholesalers have with manufacturers and retailers? They buy from manufacturers, then resell to retailers or business users.

When a firm performs more than one set of activities in a channel?

Retail Chapter One.

What is the main difference between retailing and wholesaling quizlet?

The main difference between retailing and wholesaling is that: Wholesaling involves selling mainly to other merchants and business customers, but retailing involves selling mainly to final consumers.

What is a definition of wholesaling quizlet?

Wholesaling. transactions in which products are bought for resale, for making other products, or for general business operations. Wholesaler. an individual or organization that sells products that are bought for resale, for making other products, or for general business operations.