Purposive Communication 2Audience Analysis1Course ModuleWeek007 - Audience AnalysisWelcome to Week 7! We have learned how essential it is to alwaysconsider the audience in every step of the speech making process. If younoticed, we had to keep our listeners’ in mind even when brainstormingfor topics because it is important that what we will talk about isappropriate and interesting to them. In this chapter, we will study how wecan understand our audience better by analyzing them.At the end of this lesson, you should be able to:1.Explain how important audience analysis is.2.Create a questionnaire for audience analysis.3.Adapt audience analysis to speech.Audience CenterednessGood public speakers know that a speech is an opportunity to educate,inform or to convince the audience in order to get a desired response(Lucas, 2009).Being audience centered does not mean compromising to get the responsethat we want. Instead, it is about being true to oneself and remainingethical–and more importantly, tailor fitting our message to the needs ofour audience (Lucas, 2009).To be an effective public speaker, we must also build a rapport orrelationship with our listeners. We need to get to know them in order tocreate a relationship (de Caro, Adams, Jeffries, 2011).Psychology of the AudienceThere are two types of people in the audience: those who listen keenly towhat the speaker says, and to those whose minds wander as soon as thespeech starts. Each member of the audience has a different reason forattending the speech. They can start off as a listener and eventuallybecome a wanderer, or vice versa. The point is, since we may not knowthem personally and we do not know why they are there, we need to beable to make them listen to us (Lucas, 2009). Show
For those whose minds wander, we need to be able to say something thatwill catch their attention. And if we do get it, we need to be able to retain itthroughout the rest of the message.For those who do listen, we also needto be able to communicate to them as well as possible. As we learned inweek 1, there is such a thing as the audience’s frame of reference, whichallows them to interpret our message based on their own background orexperiences (Lucas, 2009). So what we say as a speaker may not be thesame message the listener gets.How then do we address this concern? Weneed to let our audience hear what they want to hear (Lucas, 2009).Audience AnalysisDemographic Audience AnalysisAs we begin creating the speech, we must make ourselves aware of thefactors and elements that comprise the audience (de Caro, et. al., 2011).Studying the audience is called audience analysis. It means taking intoconsideration pertinent elements that “define the make-up anddemographic characteristics” (de Caro, et. al., 2011, p. 2). Below are someexamples of demographics we need to consider:AgeGenderRace, Ethnic, Cultural BackgroundReligionGroup MembershipSince these categories often organize individual’s identities andexperiences, a wise speaker attends to them. Politicians usually pay a great by Susan Verner 116,042 views Bringing a guest speaker into your class is an opportunity you should seek out. Your students will be exposed to a different style of spoken English, and they might also learn content that will benefit their educations. Just bringing a guest in and letting him or her speak, however, is not always enough.Here are some tips to make sure your students are getting the full benefit of the guest speaker experience. How To Get The Most From Your Guest Speaker
With these in mind, the next time you bring a guest speaker into class, do not let the experience end when he walks out the door.Working with your students before he comes and then again after he leaves can make a good experience for your students even better. P.S. If you enjoyed this article, please help spread it by clicking one of those sharing buttons below. And if you are interested in more, you should follow our Facebook page where we share more about creative, non-boring ways to teach English. Get the Entire BusyTeacher Library: Dramatically Improve the Way You Teach Save hours of lesson preparation time with the Entire BusyTeacher Library. Includes the best of BusyTeacher: all 80 of our PDF e-books. That's 4,036 pages filled with thousands of practical activities and tips that you can start using today. 30-day money back guarantee. Learn more Popular articles like this
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Which is the most important factor a speaker should consider when choosing a topic for a speech?As you begin to think about choosing your topic, there are a few key factors to consider. These include the purpose of the speech, its projected time length, the appropriateness of the topic for your audience, and your knowledge or the amount of information you can access on the topic.
Which of the following factors are important to keep in mind when giving a speech online?Which of the following factors are important to keep in mind when giving a speech online? You should adjust lighting so viewers can see you. You should decrease clutter the audience may be able to see. You should have a professional appearance.
What methods can you use to adapt your speech to the audience before the speech?Engage the audience — get them interested, give them a reason to listen.. Describe a scene or a character.. Tell a story.. Share a personal experience.. Relate to a recent event.. Piggyback on a previous speaker's remark or theme.. Point out something important about the audience or the current setting.. How many main points should classroom speech is contain?1. Most speeches should have two to four main points. a. Students do not have time in classroom speeches to develop more than four main points.
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