The statement college student indebtedness is the highest in history exemplifies a proposition of

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Chapter 15 (346 -Preparing for a PersuasivePresentationMost people misunderstand how persuasion works. For instance,some people think it is the skillful manipulation of images to getpeople to do something they would not otherwise do. Actually, forcingpeople to unwillingly think or behave as you wish is not persuasionbutcoercion.Likewise, tricking people or using fraudulent means togain compliance is not persuasion butmanipulation.Both coercionand manipulation override a person's ability to choose, to make adecision based on sound information and ideas. Thus, neitherresembles persuasion.You will likely be expected to deliver at least one persuasive presentation in yourclass, and perhaps many in your lifetime. Apersuasive presentationis amessage strategically designed to induce change in the audience in some way consistentwith your purpose.Here are some examples of persuasive topics:IDENTIFYING YOUR LONG-RANGE GOALYou may also have along-range goal—a statement of purposes thatcould be achieved with continuing efforts to persuade.IDENTIFYING YOUR REASON FOR PERSUADINGMost persuasive presentations in the classroom have one of twoimmediate purposes: persuading the audience to do something new orpersuading the audience to stop doing something they presentlydo.These two immediate goals are called adoption anddiscontinuance.Adoptionmeans listeners start a new behavior as a result of the persuasivepresentation—for example, they start exercising, start eating healthy foods, or go on adiet.2The persuader has some proof of effectiveness if people in the audience state on apostpresentation questionnaire that they are going to take up some new behavior. Supposea regional sales manager presents new and higher goals for the local sales representatives,and sales increase by 25% over the next three months. This increase is proof that thepersuasive effort by the regional sales manager had the desired effect.Discontinuanceis a persuasive purpose rooted in convincing listeners to stopsome current behavior—for example, to quit your gang, stop taking so much sick leave,or desist from drinking so much caffeineA second reason a face-to-face presentation is more effective is that the classroom hasacaptive audienceconsisting of people who did not gather to hear about yourparticular topic. In other words, your classmates are not avoluntary audiencethatcame to hear you, in particular, talk about your topic. Voluntary audiences listen to aspeaker because they already care about the topic and often are in agreement with thespeaker.

Chapter 15 (346 -Methods of PersuasionWhile on a daily basis you use and encounter small forms ofpersuasion in the form ofmicro-persuasion,or the attempt tochange others with as few words or symbols as possible, other timesyou will have to try to sway a person or an entire audience with awell-developed argumentUSING ARGUMENT TO PERSUADE: FACT, POLICY, ANDVALUEListeners who know or like logic respond positively to arguments with

Which type of argument applies a general proposition to a specific instance to draw a conclusion?

What is one method of resisting persuasion?

What are the three goals of persuasion?

Which is an example of the concept of chunking quizlet?