Which of the following statements describes an advantage that personal selling has over other forms of promotion quizlet?

Sales force recruitment should be based on an accurate, detailed description of the sales task as defined by the sales manager.

Aside from the usual characteristics such as level of experience or education, what traits should sales managers look for in applicants?

Ego strength: Great salespeople should have a strong, healthy self-esteem and the ability to bounce back from rejection.

Sense of urgency and competitiveness: These traits push their sales to completion as well as help them persuade people.

Assertiveness: Effective salespeople have the ability to be firm in one-to-one negotiations, to lead the sales process, and to get their point across confidently without being overbearing or aggressive.

Sociable: Wanting to interact with others is a necessary trait for great salespeople.

Risk takers: Great salespeople are willing to put themselves in less-than-assured situations, and in doing so, often are able to close unlikely sales.

Capable of understanding complex concepts and ideas: Quick thinking and comprehension allow salespeople to quickly grasp and sell new products or enter new sales areas.

Creativity: Great salespeople develop client solutions in creative ways.

Empathetic: Empathy—the ability to place oneself in someone else's shoes—enables salespeople to understand the client.

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What is one advantage of personal selling over other forms of promotion?

Personal selling offers several advantages over other forms of promotion: Personal selling provides a detailed explanation or demonstration of the product. This capability is especially desirable for complex or new goods and services.

Which of the following are advantages of personal selling?

Advantages of Personal Selling It is two-way communication. So the selling agent can get instant feedback from the prospective buyer. If it is not according to plan he can even adjust his approach or sales presentation accordingly. Since it is an interactive form of selling, it helps build trust with the customer.

Which of the following are advantages of personal selling compared to advertising quizlet?

Which of the following are advantages of personal selling compared to advertising? The sales message can be customized for each prospect, including answering questions and handling objections.

Which of the following is the main disadvantage of personal selling?

Negative Perception of Salespeople – Possibly the biggest disadvantage of personal selling is the degree to which this promotional method is misunderstood as many view salespeople as being overly aggressive or even downright annoying, and only interested in making a quick sale.