This is a preview. Log in to get access Show
Abstract Marketing academicians and practitioners have been observing for more than three decades that business performance is affected by market orientation, yet to date there has been no valid measure of a market orientation and hence no systematic analysis of its effect on a business's performance. The authors report the development of a valid measure of market orientation and analyze its effect on a business's profitability. Using a sample of 140 business units consisting of commodity products businesses and noncommodity businesses, they find a substantial positive effect of a market orientation on the profitability of both types of businesses. Journal Information The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal stakeholders. It is the premier outlet for substantive research in marketing. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline? Publisher Information Sara Miller McCune founded SAGE Publishing in 1965 to support the dissemination of usable knowledge and educate a global community. SAGE is a leading international provider of innovative, high-quality content publishing more than 900 journals and over 800 new books each year, spanning a wide range of subject areas. A growing selection of library products includes archives, data, case studies and video. SAGE remains majority owned by our founder and after her lifetime will become owned by a charitable trust that secures the company’s continued independence. Principal offices are located in Los Angeles, London, New Delhi, Singapore, Washington DC and Melbourne. www.sagepublishing.com Rights & Usage This item is part of a JSTOR Collection. CH 15 MH international businessWhat is a common motive in most strategic alliance agreements? Nora's company is considering going into a foreign market. They have determined which markets to gointo and the timing for going into them. What otherbasicentry decision do they need to make?on what scale should they go inThe attractiveness of a country as a potential market should be assessed by balancing what three itemsassociated with doing business in that country? Belinda's company introduced a line of water filtration devices for the home market. These were broughtto Haiti and sold at an affordable price. Soon, the demand for the product outweighed the availability inHaiti. This shows how Belinda's company created ____ for their product. What is the term used for when one company enters markets before its competitors? True or False: Colin's coffee company made a licensing deal with Folger's brand coffee. This is an exampleof a strategic alliance. What are three advantages associated with first-movers? (check all that apply) What are the threebasicdecisions firms must make when looking at foreign expansion? While Jason's company was excited to be the initial company to introduce the new line of power tennisrackets in Europe, his company was also forced to spend countless time and money to get the foreignsubsidiaries the information and product needed to sell the rackets. This demonstrates the idea of a_____ disadvantage. The potential for risk is higher when considering a foreign market with a politically _____ nation. Henry's company decided to introduce a line of winter clothing to its product mix available in SouthAfrica. One year later, the line was removed from the mix since it failed to sell. What was the most likelyreason this product failed to sell in South Africa? Kylie's company was the first to bring BBQ pork sandwiches to fast-food franchises in England. In order toconvince the customer base in England, his company spent thousands of dollars in advertising andpromotional efforts to explain the BBQ concept. These expenses are an example of _____ costs. Stephen's US based company entered the European market long after its competitors had establishedthemselves. This is known as ________ entry. Matt's company spent billions of dollars to acquire the financial investment operations of a company inSweden. This would be an example of a _____ scale entry. Meg's company was the initial producer of three-wheeled bikes in parts of Europe and benefited greatlybecause her company captured the demand early. This is an example of a _____ advantage. What three factors can cause exporting to be uneconomical?(1) Exporting from the firm's home base may not be appropriate if lower-cost locations for manufacturing the product can be found abroad. (2) High transport costs can make exporting uneconomical, particularly for bulk products. (3) Tariff barriers can make exporting uneconomical.
What are the three factors that can lead to the success of a strategic alliance quizlet? Ease of Market Entry-A strategic alliance may allow the firm to achieve the benefits of rapid entry while keeping costs down.. Shared risk.. Shared knowledge and expertise.. Synergy and competitive advantage-: The.. What are the three factors that can lead to the success of a strategic alliance?The most outstanding factors affecting alliance success are shown to be a good relationship with the partner, mutual trust, a minimum commitment between the parties, and clear objectives and strategy.
What are the three basic decisions firms must make when looking at foreign expansion?A firm contemplating foreign expansion must make three basic decisions: which markets to enter, when to enter those markets, and on what scale.
|
What three factors can cause exporting to be uneconomical? (check all that apply)
zusammenhängende Posts
Urheberrechte © © 2024 nguoilontuoi Inc.
