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D. Gross rating points are calculated to find out the target audience reached by the used media vehicle over a period of time. So, option D is correct. A. Frequency is explained as the number of times an advertisement is experienced by the target customers. So, option A is incorrect. B. Click-through tracking is used in digital marketing to analyze the clicks on the link, advertisements that take the user to the website of the advertiser. So, option B is incorrect. C. Eyeballing is a marketing slang that is used to analyze the potential viewers of a particular advertisement. So, option C is incorrect. E. Reach is used to identify the number of viewers who get exposed to a particular advertisement of an organization. So, option E is incorrect. Option D is correct. Recommended textbook solutionsBusiness Math17th EditionMary Hansen 3,598 solutions Mathematics with Business Applications6th EditionMcGraw-Hill Education 3,760 solutions
Mathematics with Business Applications6th EditionMcGraw-Hill Education 3,760 solutions Business Math17th EditionMary Hansen 3,598 solutions Continuity serves as a constant reminder to the consumer, covers the entire buying cycle, and allows for media priorities. However, the disadvantage of continuity are the higher costs, potential for overexposure, and limited media allocation possible. Cost efficiency of advertising, only during purchase cycles, is an advantage of flighting. Another advantage is that, it allows for more than one medium or vehicle with limited
budgets. Pulsing has the same advantages as the previous two methods. Some of
the more noteworthy advantages of TV advertising are the fact that it is a mass medium with high reach and it provides a combination of sight, sound, and motion. TV also offers low cost per exposure, is attention getting, and has a favorable image. Some of the advantages of radio advertising are the fact that it has local coverage, is
low cost, and may result in high frequency of exposures. Some of the advantages of magazines as advertising media vehicles are the fact that they have good potential for segmentation, provide quality reproduction, and have longevity. newspaper, outdoor, direct mail, and digital/interactive advertising Some of the advantages are the fact that outdoor ads are location specific, easily noticed, and allow for high repetition. The major disadvantages are that an outdoor advertisement has a short exposure time, can accommodate only short messages, and may have a poor image. Some of the advantages of direct mail are that it is highly selective, the reader controls the exposure, and a great deal of information can be provided. The major disadvantages of direct mail are high cost-per-exposure, clutter, and poor image. Some of the advantages of the Internet are the fact the user selects the information, is usually attentive and involved, and the medium is interactive. The major disadvantages of the Internet are limited creative capabilities, web snarl, and a lack of valid measurement techniques. What indicates the number of times people in the target audience are exposed to a media vehicle during a given period of time?It does not matter how many times they actually see or hear the ad message.
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. What refers to the number of times that audience is exposed to the advertising?In the application of statistics to advertising and media analysis, reach refers to the total number of different people or households exposed, at least once, to a medium during a given period.
What refers to the number of times within the specified time period an average person is exposed to the media?Reach refers to the number of times within the specified time period that an average person or household is exposed to the message.
What refers to the number of times within a specific period that the target audience is exposed to the message?Correct answer: (A) Frequency.
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