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Consumer Markets 1. Geographic ( nations, religions, states, counties, cities, neighborhoods, population density (urban, suburban, rural) climate) Sets with similar termsRogers’ four main elements that influence the spread of new ideas (innovation, communication channels, time and a social system) rely heavily on human capital. The ideas must be widely accepted in order to be self- sustainable. Designers must consider various cultures and communities to predict how, why and at what rate new ideas and technology will be adopted. By categorizing consumers, the designer can identify particular segments with a market sector to gain feedback. By engaging with these stereotypes, the designer can utilize their experiences with a prototype in order to guide further development. Diffusion and innovationDiffusion is the wide acceptance and sale of a product or innovation. A good article from PSU The impact of Rogers’ characteristics on consumer adoption of an innovationRogers’ Characteristics from the Open University The impact of Rogers’ characteristics on consumer adoption of an innovation can be considered in terms of:
Quoted from http://www.soc.iastate.edu/sapp/soc415Diffusion1.html “In general, innovations that are perceived as having relative advantages, being more compatible, less complex, observable, and trialable will diffuse more rapidly than other innovations.In general, innovations that are perceived as having relative advantages, being more compatible, less complex, observable, and trialable will diffuse more rapidly than other innovations.” – Open Uni Social roots of consumerism
Issues for companies in the global marketplace when attempting to satisfy consumer needs in relation to lifestyle, values and identity The influence of social media on the diffusion of innovationConsumers can influence diffusion of innovation. When considering the influence of social media in rallying support for boycotting of some products/systems, students can explore the concepts behind organizations such as Kickstarter, Sellaband, Seedrs and CrowdCube, which act as crowd-funding platforms for creative products and projects. They can also examine the role of social networks such as Facebook®, LinkedIn® and Twitter® as methods of raising brand awareness. The influence of trends and the media on consumer choiceStudents will need to consider how consumer choices are influenced by trends and the media, including advertising through magazines, television, radio, sponsorship and outdoor advertising; product placement through film and television; product endorsement; and so on. Categories of consumersCustomer CharactericsThis in relation to how adopt consumers technology:
International-mindedness:The origin of Rogers’ theory in one or two areas may lead to inappropriate application on a global basis. Positive and negative aspects may be opposite in different regions/countries. Theory of knowledge:Design takes into account cultural differences. Are other areas of knowledge universal or culture specific? Something extraWhat are the five characteristics that influence the rate at which an innovation is adopted by the target user?Rogers' Diffusion of Innovation Theory [5] seeks to explain how new ideas or innovations (such as the HHK) are adopted, and this theory proposes that there are five attributes of an innovation that effect adoption: (1) relative advantage, (2) compatibility, (3) complexity, (4) trialability, and (5), observability.
What are the five factors that influence the rate of the new product adoption?There are certain product and service characteristics that affect the diffusion process and can influence consumer acceptance of new products and services; the five factors that can impact the diffusion process and the rate of adoption are relative advantage, compatibility, complexity, trial-ability, and observability.
What are the 5 characteristics of the adoption level?In particular, 5 characteristics are especially important in influencing an innovation's rate of adoption:. Relative Advantage. The relative advantage refers to the degree to which an innovation appears superior to existing products. ... . Compatibility. ... . Complexity. ... . Divisibility. ... . Communicability.. What are the 5 stages involved in innovation adoption process?The five stages are:. Knowledge.. Persuasion.. Decision.. Implementation.. Confirmation.. |