All of the following are current roles of the Internet in business marketing EXCEPT

1

Copyright © 2020 Pearson Education, Ltd.

Management Information Systems: Managing the Digital Firm, 16e, Global Edition

(Laudon)

Chapter 2 Global E-business and Collaboration

1) Producing a bill of materials is a business process in which of the following functional areas?

A) Finance and accounting

B) Human resources

C) Manufacturing and production

D) Research and development

E) Sales and marketing

2) Which of the following is an example of a cross-functional business process?

A) Identifying customers

B) Shipping a product

C) Fulfilling a customer order

D) Hiring employees

E) Paying creditors

3) Order fulfillment involves all of the following business processes except:

A) checking the customer's credit.

B) assembling the product.

C) submitting the order.

D) making customers aware of the product.

E) shipping the product.

4) The ________ function is responsible for making sure customers are aware of the company's

products.

A) finance and accounting

B) human resources

C) manufacturing and production

D) sales and marketing

E) distribution and logistics

5) According to the chapter case, Sanofi Pasteur is using Microsoft Yammer for all of the

following reasons except:

A) give employees more opportunities to innovate.

B) increase product innovations from lower down in the organization.

C) simplify business processes

D) strengthen management controls over employees

E) set up activist groups for change

6) Identifying customers is a business process handled by the marketing function.

Answer: TRUE

7) One example of a business process is shipping a product to a customer.

Answer: TRUE

8) What is the connection between organizations, information systems, and business processes?

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