This study aims at presenting the current state of knowledge on the impact of culture to service quality perceptions/expectations and shed light on issues that need to be further researched. Existing studies on the interactions between culture and service quality are thoroughly reviewed, different perspectives of studying these interactions are discussed and future research challenges are pointed out. This study’s approach and conclusions are of both managerial and academic value. Keywords: Culture, Service Quality, SERVQUAL, Culture Typologies Show
 International Management, 8e (Deresky) Chapter 3 Understanding the Role of Culture 1) Cultural intelligence is also known as ________. A) cultural accommodation B) cultural quotient C) cultural empathy D) cultural sensitivity 2) ________ is an outsider's seemingly natural ability to interpret someone's unfamiliar and ambiguous gestures in just the way that person's compatriots and colleagues would. Multicultural sensitivity Cultural accommodation Multicultural transfer Cultural intelligence 3) ________ is the awareness of and an honest caring about another individual's culture. Cultural accommodation Cultural empathy Cultural sympathy Cultural quotient 4) Cultural sensitivity is also known as ________. A) cultural empathy B) cultural intelligence C) cultural quotient D) cultural diffusion 5) International managers can benefit greatly from cultural sensitivity because it ________. A) enables them to develop appropriate policies B) enables them to understand cultures better, by using stereotypes C) helps them protect the organization from outside influences D) helps them increase the long-term orientation of the organization 6) Global managers who exhibit cultural intelligence and cultural sensitivity will most likely be able to ________. A) negotiate effectively in expatriate assignments B) request bonuses for overseas job assignments C) implement technological changes quickly D) conduct efficient performance appraisals 7) Which of the following is a primary reason for failed expatriate assignments? A) creeping incrementalism B) cross-cultural differences C) moral universalism D) economic barriers 1 International Management, 7e (Deresky) Chapter 3: Understanding the Role of Culture 1) International firms like Starbucks and McDonald's most likely modify their business practices in Saudi Arabia because of ________. A) prevalent religious customs and beliefs B) poor international business relationships C) low demand for American products D) tight restrictions on foreign trade Answer: A Diff: 3Page Ref: 91 Chapter: 3 Skill: Concept AACSB: Multicultural and Diversity 2) Women in Saudi Arabia are permitted to work alongside men as ________. A) lawyers B) architects C) engineers D) doctors Answer: D Diff: 2Page Ref: 91 Chapter: 3 Skill: Concept AACSB: Multicultural and Diversity 3) All of the following statements about women in Saudi Arabia are true EXCEPT that they are ________. A) allowed to earn a college degree B) restricted from owning businesses C) allowed to buy designer clothing D) restricted from driving cars Answer: B Diff: 3Page Ref: 91-92 Chapter: 3 Skill: Concept AACSB: Multicultural and Diversity 1 Copyright © 2011 Pearson Education, Inc. Which of the following is a cultural dimension identified by the Globe project team?The only two cultural dimensions unique to the GLOBE project are performance orientation (degree to which societies emphasize performance and achievement) and humane orientation (extent to which societies places importance on fairness, altruism, and caring).
Which of the following terms refers to a society's ideas and convictions about what is good or bad and right or wrong group of answer choices?Values are a society's ideas about what is good or bad.
When immigrants adopt some aspects of the local culture while keeping aspects of their culture of origin This process is called?Acculturation is a process of social, psychological, and cultural change that stems from the balancing of two cultures while adapting to the prevailing culture of the society.
What refers to the extent to which members in a culture tolerate ambiguous situations?“In cross-cultural psychology, uncertainty avoidance is a society's tolerance for uncertainty and ambiguity. It reflects the extent to which members of a society try to cope with anxiety by minimizing uncertainty.”
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Which of the following subsystems is most likely to underlie both moral and economic norms
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