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Mathematics with Business Applications5th EditionMcGraw-Hill Education 3,755 solutions Which of the following orientations looks at financial profits the community in which the organization operates and creating sustainable business practices?mktg ch 2. What do we call the segment of the mass market on which an organization focuses its marketing plan and toward which it directs its marketing efforts?A market segment is a distinct group of customers within a larger market who are similar to one another in some way and whose needs differ from other customers in the larger market. A target segment is the segment(s) on which an organization focuses its marketing plan and toward which it directs its marketing efforts.
Which of the following best defines marketing?Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Some marketing is done by affiliates on behalf of a company.
What marketing mix is the amount that the customer pays for them to satisfy?The marketing mix can be divided into four groups of variables commonly known as the four Ps: Product: The goods and/or services offered by a company to its customers. Price: The amount of money paid by customers to purchase the product.
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