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Adopting a direct marketing channel allows full control to the producer for selling their products. In direct channel, producer is directly connected to the customer or consumer and there are no intermediaries.
Is a process of giving a limited number of dealers the exclusive right to distribute the company's products in their territories?Exclusive distribution is an agreement between a supplier and a retailer granting the retailer exclusive rights within a specific geographical area to carry the supplier's product. Often the supplier severely limits the number of products it supplies the retailer as well.
Which type of channel arrangement is a retailer?Channels are broken into two different forms—direct and indirect. A direct channel allows the consumer to make purchases from the manufacturer while an indirect channel allows the consumer to buy the goods from a wholesaler or retailer.
What channel structure is it where the product goes directly from the producer to the final customer?The direct channel is the simplest channel. In this case, the producer sells directly to the consumer. The most straightforward examples are producers who sell in small quantities. If you visit a farmer's market, you can purchase goods directly from the farmer or craftsman.
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Which of the following is true of an exclusive dealing arrangement between a producer and a dealer quizlet?
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