Show Terms in this set (79)a _______ is a large self-service store that caters to households and is known for selling a variety of items including fresh, frozen, and processed foods, paper products, cleaning supplies, housewares, toiletries, stationery, books and magazines, plants and flowers, and other items in a one-stop shopping for household needs format. Students also viewedRecommended textbook solutions
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Which of the following best defines brand equity?What Is Brand Equity? Brand equity refers to a value premium that a company generates from a product with a recognizable name when compared to a generic equivalent. Companies can create brand equity for their products by making them memorable, easily recognizable, and superior in quality and reliability.
Which of the following is not a major marketing mix element?"People" is not included with the marketing mix. The four P's are : price, product, promotion, and place.
What are the five major categories of pricing strategies?The 5 most common pricing strategies. Cost-plus pricing. Calculate your costs and add a mark-up.. Competitive pricing. Set a price based on what the competition charges.. Price skimming. Set a high price and lower it as the market evolves.. Penetration pricing. ... . Value-based pricing.. |
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