Which of the following is based on the number of subscribers to a publication quizlet?

A. publisher must run a series of marketing tests before new subscriptions can begin.

B. magazine is free to individuals believed to be in a unique position to influence the purchase of advertised products.

C. publisher limits the number of copies available so that a premium price can be charged for each issue.

D. publisher limits the number of advertisers in the publication to a maximum of 20.

E. magazine is distributed through exclusive distribution channels rather than sent through the mail.

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-costs- The cost of advertising in magazines vary according to the size of the audience they reach and there's selectivity. Most magazines emphasize their effectiveness in reaching specific target audiences at low cost per thousand but also as discussed in increasing number of magazines often demographic and geographic additions which helps lower their costs.

-limited reach and frequency-magazines are generally not as effective as other media and offering reach and frequency. While nearly 90% of adults in the United States read one or more consumer magazines each month the percentage of adults reading and any individual publication tends to be much smaller.

-long lead time- another draw a bag of magazines in is the long lead time needing to place an ad most major publications have a 30 to 60 day lead time, which means space must be purchased and add must be prepared well in advance of the actual publication date this long lead time means magazine as cannot be as timely as other media, such as radio or newspaper, and responding to current events are changing market conditions.

-clutter and competition- The more successful a magazine becomes the more advertising pages in the tracks, and this leads to a greater clutter.