Anwar's colleague tells him that some of his coworkers believe he has misleading them about his team's expenses. They believe that his reports have concealed the truth. What should Anwar do in his next report to avoid giving his coworkers that impression? Show
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He should avoid using unfamiliar words that may alienate readers. He should shorten his paragraphs and increase white space. He should avoid using buzzwords that tend to annoy readers. He should include specific details and dollar amounts. He should include a personal note at the front of his report. He should include specific details and dollar amounts. Which task are you most likely to do during the first pass of proofreading? Check for grammatical errors. I Check for problems with the writing style. Imagine how the audience will respond. Look for typographical mistakes. Look for issues with language mechanics. Imagine how the audience will respond. Emma's boss has reviewed her proposal. He tells Emma that she needs to make it more accurate. Which of the following should she try to eliminate? prepositional phrases passive voice miscalculations parallel language redundancies miscalculations The typical paragraph length for a business message is 40-80 words. 40-80 words. Providing too much information can distract readers and weigh a business document down. True People are most likely to process the information in a message quickly when writers avoid parallel language. use the passive voice. use a lot of buzzwords. clearly identify the subject or doer. exaggerate the facts. clearly identify the subject or doer. The less specific you are while writing your business messages, the greater the possibility that your readers will read your message more carefully. be assured that you are not hiding facts. scan and skim your message. be assured of your credibility. focus on the main message. scan and skim your message. Which of the following is most likely to help you write concisely? using buzzwords using longer sentences avoiding redundancy using more prepositional phrases avoiding the active voice avoiding redundancy When readers see long paragraphs, they often stop reading and start trying to pick out significant words and phrases from the text. true Why is active voice generally preferable for business messages? It emphasizes the business orientation of action. It helps the writer connect with readers emotionally. It allows writers to avoid special formatting. It allows writers to introduce complex ideas. It creates a non-confrontational tone. It emphasizes the business orientation of action. After stating the need in a persuasive message, you should get attention. provide a rationale. give a call to action. show appreciation. offer a solution. offer a solution. Which of the following best summarizes the differences between internal and external persuasive messages? Internal persuasive messages tend to be slightly more indirect and implicit than external persuasive messages. While internal persuasive messages raise a need, external persuasive messages provide a rationale. Internal persuasive messages emphasize self-centeredness, whereas external persuasive messages emphasize reader needs. Internal persuasive messages focus on promoting ideas, whereas external persuasive messages focus on promoting products. Internal persuasive messages use the you-voice, whereas external persuasive messages use the I-voice. Internal persuasive messages focus on promoting ideas, whereas external persuasive messages focus on promoting products. Anwar is planning a persuasive message to try to convince his colleagues to contribute to their company's holiday clothing drive. The most effective argument he can use will be an argument that belittles the holiday charitable drives of competing companies. makes them feel guilty if they do not contribute. relates the clothing drive to their need to feel good about themselves. shows how much effort Anwar has put into planning the event. emphasizes how much their company wants to outshine a rival company's drive. relates the clothing drive to their need to feel good about themselves. Which of the following statements about manipulation is true? The FAIR test can help you avoid sending manipulative messages. There is an ethical difference between manipulating customers and manipulating colleagues. Manipulating customers is an accepted part of business. Career advancement often requires that you be manipulative. Using manipulation increases your credibility in the eyes of your audience. The FAIR test can help you avoid sending manipulative messages. Jill has been using Meadow deodorant since her mother first bought it for her. She switches to Confident! brand after her favorite musician endorses it. Which principle of influence does Jill's action illustrate? consistency reciprocation liking scarcity authority authority What is the second step in the AIDA approach? build interest analyze the audience demonstrate intention gather information call to action build interest Which statement about choosing attention-getters for persuasive messages is true? Posing a rhetorical question is an attention-getter that writers should avoid in the post-trust era. Writers have more flexibility choosing attention-getters for internal persuasive messages than for external persuasive messages. For external persuasive messages, the primary means of gaining attention is demonstrating a business need. Posting a testimonial is a good attention-getter, particularly for external messages. Issuing a challenge is a poor attention-getter, so its use should be avoided in persuasive messages. Posting a testimonial is a good attention-getter, particularly for external messages. The FAIR test is seldom used for evaluating persuasive messages because they are not fact based. false Which of the following principles is based on the idea that once people make an explicit commitment, they tend to follow through and honor that commitment? reciprocation social proof liking consistency authority consistency Which of the following is an appropriate attention-getter for an external message? an overview of a business problem a description of unmet customer needs a description of how customers can get your product a catchy statement a statement of appreciation for customers perspectives a catchy statement Which of the following chart types can be used to compare many types of data and is thus the most versatile? pie charts bar charts flowcharts line charts clustered-column charts bar charts Sales data suggests that demand for Turnkey Software's products remains strong. However, a recent customer satisfaction survey indicates that many customers have grown dissatisfied with Turnkey's technical support and are actively looking for alternative products. When organizing the data at Turnkey's quarterly meeting, the analyst should focus on the sales data to reinforce the idea that Turnkey is a leading software company. consider what company stakeholders expect to hear and find new data to support those conclusions. focus on full disclosure of data and show that, while sales remain strong, the company must address its customer service situation. ignore the customer satisfaction survey as irrelevant to the company's profits. adjust the scale of charts to make the customer satisfaction data appear less alarming. focus on full disclosure of data and show that, while sales remain strong, the company must address its customer service situation. Marcus included the following question on a customer survey: "Do you prefer healthy, nutritious food, or food that is bad for you and will ruin your health?" The problem with that question is that it has exhaustive choices. is too short. focuses on one idea. is leading. is simple to answer. is leading. Which type of question is designed to gain the response that the survey designer prefers and produces unreliable and unusable information as a result? closed exhaustive open-ended unambiguous leading leading The ______ of data acquired through secondary research is how well it applies to your specific business problem. biases expertise relevance adaptability reliability relevance Which of the following formatting guidelines increases the effectiveness of all types of charts? Use unusual fonts for added impact. Use many bright colors as a way to highlight focal points. Use dark backgrounds with white type, not white backgrounds with dark type. Use darker colors to represent the most important data series. Use 3-D charts to attract attention. Use darker colors to represent the most important data series. Generally, bar charts are best suited for depicting a project's progress. depicting events and trends over time. representing organizational hierarchy. comparing amounts or quantities. illustrating the pieces within a whole. comparing amounts or quantities. Which type of visual should you use to display stock prices over time? a clustered-column chart a line chart Which of the following statements about leading questions is true? In surveys, it is better to incorporate leading questions than non-leading questions. Leading questions are those that contain more than one idea. Leading questions do not have an exhaustive range of possible answers. In surveys, leading questions produce unreliable and unusable information. Leading questions allow respondents to provide their genuine thoughts or impressions. In surveys, leading questions produce unreliable and unusable information. Using percentages in tables, as opposed to counts, makes it difficult for readers to make effective comparisons quickly. false How does paraphrasing avoid becoming plagiarism? It uses almost the same wording as the original. It uses the original quotation, but does not include quotation marks. It automatically helps you document references to others' ideas. It significantly alters the original words and sentence structure, but gives credit to the originator. If it is done effectively, then you need not give credit to the original speaker or writer for the idea. It significantly alters the original words and sentence structure, but gives credit to the originator. Why should the important contents of a long business report be summarized in an executive summary? to provide supporting details for your conclusions to convey that proper documentation has been used throughout the report to enable decision makers to quickly understand and act on the report findings to allow decision makers to judge the quality of your data to signal that you have been methodical in collecting, analyzing, and reporting data to enable decision makers to quickly understand and act on the report findings Shuai is writing a report with a great deal of complicated numerical information. To clarify and simplify this information for decision makers, she should put it into an executive summary. charts or tables. a preview statement. bulleted lists. appendices. charts or tables. Marissa is revising a report and decides to use bullet points in one section. Why might she choose to use bullet points? They signal that the writer has been methodical in collecting, analyzing, and reporting findings. They allow decision makers to judge the quality of the data. They help establish the purpose and value of the report. They help readers rapidly process and group dense information. They help the writer focus more on positivity rather than objectivity. They help readers rapidly process and group dense information. In order to help readers create a mental map of her report, Ashton writes a preview statement to frame the overall message. true Chinua is quoting a key finding from some research he has done for a business report. To avoid plagiarism, he makes sure to put the text in quotations and include the problem statement at the end of the report. avoid including any attachments in the report. provide information about the source of the quote. include an executive summary in the report. include a table of contents at the beginning of the report. provide information about the source of the quote. To avoid plagiarism on a sentence and paragraph level, writers should use only one or two sources for a report. document all references to the ideas of others. avoid using direct quotations from other sources. avoid using summaries and paraphrases if possible. alter the original words but keep the sentence structure. document all references to the ideas of others. Which of the following statements about headings is true? If a report contains a table of contents, headings are unnecessary. All types of reports, except survey reports, should include headings. Headings should be structural, not descriptive of content. Reports over five pages long are likely to require second-level headings. Reports over five pages long are likely to require second-level headings. Tsitsi has been tasked to write a progress report for her marketing agency's largest account. What component will she include that she would not typically show up in other business reports? headings business objectives an executive summary accomplishments an introduction accomplishments It is more important to project objectivity than positivity in business reports. true Which statement about buzzwords is true? They make text more active. They improve a message's accuracy. They have very technical meanings. They are trite due to overuse. They shorten the length of the message. They are trite due to overuse. When business messages contain long paragraphs, readers are most likely to think the writer is disorganized.
disorganized. The three steps of the review process for business messages are conducting the FAIR test, proofreading, and feedback. distribution. fact-checking. editing. delivery. feedback. For most written business communications, the first consideration should be to get the message across in an easy-to-read manner. present the message in a visually appealing manner. demonstrate how much of an expert you are. construct the message in passive voice. select the facts in a persuasive manner. get the message across in an easy-to-read manner. Andre, the floor manager of a packing plant, is under pressure from his boss to increase productivity. He circulates a memo telling all of his workers that they need to increase the number of units packed each hour. After a month, production has not changed significantly. What went wrong in his communication? His message was not friendly enough. He used a memo instead of a more formal document. His message did not set a clear and specific production target. His message was not concise enough. He did not explain the pressure he was under. His message did not set a clear and specific production target. The primary purpose of the FAIR test is to make sure that business communications are ethical. ethical. If you are specific in your message, then your readers are more likely to believe you are credible. true The "F" in the FAIR test stands for fonts. features. facts. formality. form. facts Documents with a lot of text and not much white space increase the credibility of a business message. convey the seriousness of a business message. improve the ease of reading a business message. make business texts look cluttered. improve the accuracy of a business message. make business texts look cluttered. Recognizing others' needs, wants, ideas, and preferences as legitimate and reasonable is known as a
counterpoint. validation. Most people justify their business decisions based on the soundness of ideas, not feelings. true Katie is more likely to buy a product if she hears that it sells out quickly. Her behavior illustrates the psychological principle known as consistency. scarcity. Which statement about persuasive messages is accurate? Persuasive messages require a message structure that helps reduce resistance. The vast majority of business messages are persuasive messages. Persuasive messages do not need as much planning as other business messages. Persuasive messages are very similar to messages that express appreciation. The success of persuasive messages seldom depends on the author's credibility. Persuasive messages require a message structure that helps reduce resistance. An internal persuasive message should explain why your idea or policy is the best option. This is known as the attention-getter. rationale. Internal and external persuasive messages contain many common elements. true Internal persuasive messages are typically used to promote services. locations. products. brands. ideas. ideas. Persuasive messages should conclude with a(n) rationale. call to action. Carlos tends to be more easily persuaded by people he likes. This demonstrates the principle of reciprocation. false The writing style of your persuasive messages should be direct and explicit. action-oriented and lively. When you evaluate how well secondary research can be revised to address your specific business problem, you are considering its reliability. adaptability. Sales data suggests that demand for Turnkey Software's products remains strong. However, a recent customer satisfaction survey indicates that many customers have grown dissatisfied with Turnkey's technical support and are actively looking for alternative products. When organizing the data at Turnkey's quarterly meeting, the analyst should ignore the customer satisfaction survey as irrelevant to the company's profits. focus on the sales data to reinforce the idea that Turnkey is a leading software company. consider what company stakeholders expect to hear and find new data to support those conclusions. adjust the scale of charts to make the customer satisfaction data appear less alarming. focus on full disclosure of data and show that, while sales remain strong, the company must address its customer service situation. focus on full disclosure of data and show that, while sales remain strong, the company must address its customer service situation. Which of the following is a deceptive research practice? discussing a data relationship that you are unsure about with your colleagues cherry-picking data and adjusting information in your favor asking a business librarian to help you identify online databases that match your needs using charts and tables to communicate numerical information making numerical adjustments in the table by converting counts into percentages cherry-picking data and adjusting information in your favor The first step in developing research-based business reports is identifying what decision makers want to accomplish. true Leah is conducting secondary research into procedures for safely handling hazardous chemicals in the workplace. She is only interested in expert opinions on this matter. Which of the following types of secondary sources would be least helpful for Leah? an industry report an article from a business periodical a wiki a white paper a scholarly journal article a wiki Kate creates a survey that includes the following question: "With traffic accidents on Main Street at an all-time high, do you believe that the city should reduce the speed limit to 35 miles per hour?" This question is non-leading. false Linda wants to compile a list of clients who have made purchases from her company over the past six months. The best source for this information is likely her company's databases. spreadsheet software. statistical software. newsletter. annual report. databases. The title should explain the primary point of a chart. true In a pie chart, the largest slice should begin at 12 o'clock and go counterclockwise, and the second-largest slice should begin at 12 o'clock and go clockwise. false Why do reports frequently include appendixes? to help decision makers judge the quality of report data to help the readers navigate the report to help readers process and group dense information to provide reference materials to establish the purpose and value of the report to provide reference materials Generally, formal reports that are submitted to external decision makers do not include a cover page. false The best way to avoid plagiarism on a document wide level is by significantly altering the original words and sentence structure. using direct quotations or verbatim restatements from another source. changing the words of the original speaker to alter the meaning. combining information from one or two sources. supplying your own original ideas, conclusions, and recommendations. supplying your own original ideas, conclusions, and recommendations Which of the following aspects of writing business reports relates to the component of credibility known as character? involving decision makers in the process reporting information transparently providing positions that help decision making providing quotes from outside sources addressing the needs of decision makers reporting information transparently Which of the following should be provided throughout a document to indicate the information you have drawn from other sources? figures citations examples summaries recommendations citations Why should the important contents of a long business report be summarized in an executive summary? to enable decision makers to quickly understand and act on the report findings to allow decision makers to judge the quality of your data to convey that proper documentation has been used throughout the report to provide supporting details for your conclusions to signal that you have been methodical in collecting, analyzing, and reporting data to enable decision makers to quickly understand and act on the report findings Which of the following components in a formal report falls into the category of "front matter"? appendixes the reference list acknowledgments attachments the conclusion acknowledgments Which of the following is most likely to be included on the cover page of a report? a mission statement the date of submission the recipients' names a preview statement a list of sources the date of submission While researching the feasibility of converting her company's products to solar energy, Hermina reads several reports on innovations to lithium batteries and photovoltaic cells. Some of the reports suggest any energy using device should begin to incorporate solar into its design, while others argue that the batteries still do not hold enough charge and remain cost prohibitive for products like those of her company. To demonstrate her own original thinking, Hermina should cite all her research sources. generate her own conclusions and recommendations. adopt a methodical approach to decision making. avoid making predictions and cause-effect statements. chose one source and follow its recommendations exclusively. generate her own conclusions and recommendations. In most situations, you should use direct quotations rather than paraphrase. false Which statement about persuasive messages is accurate quizlet?Which statement about persuasive messages is accurate? Persuasive messages require a message structure that helps reduce resistance. Which statement accurately describes persuasion in the post trust era quizlet?Which statement accurately describes persuasion in the post-trust era? In the post-trust era, persuasion is becoming increasingly difficult. Which of the following principles is helpful in preparing persuasive messages quizlet?Which of the following principles is helpful in preparing persuasive messages? Stress a central selling point. Which statement accurately describes the act of setting expectations for others quizlet?Which of the following accurately describes the act of setting expectations for others? Setting expectations is directly tied to your ability to foster interpersonal trust in the workplace. When writing a persuasive messages Why is it so important to give special attention to the analysis of your purpose and audience ?( You must respond in a full paragraph?1answer. When writing persuasive messages, it is important to give special attention to the analysis of your purpose because you want readers to understand what it is you are trying to communicate -- and why it is so critical for them to understand the point of your communication.
Which of the following is the suggested four step sequence for a persuasive outline?Which of the following is the suggested four-step sequence for an inductive outline? Get the reader's attention; introduce the product, service, or idea; present valid evidence of claims; and ask for action.
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Which of the following is an effective device for gaining attention in a persuasive message
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