Which of the following factors does not increase the bargaining power of a supplier?

Answer the following questions and then press 'Submit' to get your score.

Question 1

Strategic group analysis refers to:

a) identifying similarities and differences between groups of people who buy and use your firm's goods and services.

b) identifying strategies for groups of multinational firms.

c) identifying strategies for similar groups of firms.

d) identifying firms with similar strategies or competing on similar bases.

Question 2

Mobility barriers are:

a) barriers which prevent other firms entering the strategic group and threatening the existing members.

b) barriers which constrain the mobility of multinational firms in foreign markets.

c) barriers related to the human tendency to reject unfamiliar or negative information.

d) barriers between countries that prevent multinational firms from crossing borders.

Question 3

Michael Porter has argued that the most important determinant of a firm's profitability is/are:

a) Conditions in the home diamond

b) Industry attractiveness

c) Economies of scale

d) Bargaining power

Question 4

The Five Forces Model can be used to:

a) plan a firm's global strategy based on internal firm resources

b) understand a firm's strategic internal assets in global markets or regional markets

c) analyse a firm's competitive position in a specific market segment or similar market segments.

d) explain why industry change may force firms to relocate parts of their business to other countries

Question 5

Obstacles which potential newcomers would encounter when entering a market are called:

a) Economies of scale

b) Mobility barriers

c) Buyer switching costs

d) Barriers to entry

Question 6

Which of the following is NOT an example of barriers to entry?

a) Buyer switching costs

b) Economies of scale

c) Product differentiation

d) Expected retaliation

Question 7

The concept of the International Product Life Cycle suggests that:

a) Every basic product evolves through a cycle of roughly four stages-introduction, growth, maturity, and decline-which correspond to the rate of growth of industry sales.

b) The shelve life of a product depends on international product competition.

c) International products are first designed by innovative developing countries and then are exported to developed country markets.

d) Products go through an international life cycle, during which a developed country is initially an exporter, then loses its export markets, and finally could become an importer of the product from developing countries.

Question 8

The International Product Life Cycle does not apply to non-standard industrial products such as:

a) Ship-building

b) Luxury products

c) Televisions

d) DVD players

Question 9

Forecasts are:

a) complex exercises to understand the causes of and interrelationships among new trends.

b) mental pictures of future scenarios.

c) educated assumptions about future trends and events.

d) hypothetical sequences of events constructed for the purpose of focusing attention on causal processes and decision points.

Question 10

Which multinational firm pioneered the use of scenarios?

a) British Airways

b) Shell

c) Hewlett Packard

d) Sony

What are some of the factors that increase supplier bargaining power?

Which of the following does not increase the bargaining power of a supplier?

Which of the following factors that do not influence buyer bargaining power?

Which of the following will increase the bargaining power of buyers?