Which concept uses the idea that the consumer will favor products that offer the most quality performance and features?

Which concept uses the idea that the consumer will favor products that offer the most quality performance and features?

The production concept is __________.

A. the idea that consumers will favor products that are available and highly affordable; therefore, the organization should focus on improving production and distribution efficiency

B. the idea that consumers will favor products that offer the most quality, performance, and features; therefore, the organization should devote its energy to making continuous product improvements

C. the idea that consumers will not buy enough of the firm’s products unless the firm undertakes a large-scale selling and promotion effort

D. a philosophy in which achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do

Correct Answer:

A. the idea that consumers will favor products that are available and highly affordable; therefore, the organization should focus on improving production and distribution efficiency

Explanation:

The production concept can be defined according to the needs and want of consumers. In production concept companies focuses to develop that type of products which are suitable and affordable to everyone. For example, we can says that basic necessity items consumers use in there routine. Furthermore, in production concept companies make there major focus on the distribution of those goods and services.

This helps companies to gain more market share as well as to build a strong product image in the customers mind. To get better position in customers mind companies also develop there production capability as well as production quality. When companies have gained more market share, there production capacity increase. When companies have high demand of there goods and service the supply and demand curve shifts towards mass production concept. Mass production concept helps companies to increase production which ultimately reduces product cost. According to this situation companies have more chances to compete their competitor at low price. That is why it is much importation factor for companies.

Related Answer

Large scale production done to reduce the average cost of production is the essence of _____________ concept of Marketing management. <br> a) Product, b) Selling, <br> c) Production, d) Marketing

Chapter 1 Vocabulary

Nội dung chính

  • Chapter 1 Vocabulary
  • Marketing- Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at-large.
  • Which concept holds that consumers will opt for those products which provide the most quality performance or innovative features?
  • What is the product concept meaning?
  • What are the 4 concepts of marketing?
  • What are the 5 marketing concepts?

Marketing- Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at-large.

Needs- State of felt deprivation

Wants- The form human needs take as shaped by culture and individual personailty

Demands- Human wants that are backed by buying power

Market offering- some combination of products, services, information, or experiences offered to a market to satisfy a need or want

Marketing myopia- The mistake of paying more attention to the specific products a company offers than to the benefits and experiences produced by these products.

Exchange- The act of obtaining a desired object from someone by offering something in return.

Market- The set of all actual and potential buyers of a product or service.

Marketing management- The art and science of choosing target markets and building profitable relationships with them.

Production concept- The idea that consumers will favor products that are available and highly affordable and the organization should therefore focus on improving production and distribution efficiency.

Product concept- The idea that consumers will favor products that offer the most quality, performance, and features and that the organization should therefore devote its energy to making continuous product improvements.

Selling concept- the idea that consumers will not buy enough of the firm's products unless it undertakes a large-scale selling and promotion effort.

Marketing concept- The marketing management philosophy that holds that holds that achieving organizational goals depends on knowing the needs and wants of target market and delivering the desired satisfactions better than competitors do.

Societal marketing concept- The idea that a company's marketing decisions should consider consumers' wants, the company;'s requirements, consumers' long-run interests, and society;'s long-run interests.

Customer relationship management- The overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction.

Customer-perceived value- The customers' evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those competing offers.

Customer satisfaction- The extent to which a product's perceived performance matches a buyer's expectations.

Consumer-generated marketing- Marketing messages, ads, and other brand exchanges created by consumers themselves-both invited and uninvited.

Partner relationship management- Working closely with partners in other company departments and outside the company to jointly bring greater value to customers.

Customer lifetime value- The value of the entire stream of purchases that the customer would make over a lifetime of patronage.

Share of customer- The portion of the customer's purchasing that a company gets in it's products categories.

Customer equity- The total combined customer lifetime values of all of the company's customers.

Internet- A vast public web of computer networks, which connects users of all types all around the world to each other and to an amazingly large information repository.

Which concept holds that consumers will opt for those products which provide the most quality performance or innovative features?

The product concept holds that consumers favour products that offer the most in quality, performance and innovative features; thus, little promotional effort is required.

What is the product concept meaning?

A product concept is a description of a product or service, at an early stage in the product lifecycle. It is generated before any detailed design work is undertaken and takes into consideration market analysis, customer experience, product features, product cost, strategic fit, and product architecture.

What are the 4 concepts of marketing?

The five main marketing concepts are production, product, selling, marketing, and societal. Companies utilize these five concepts in regards to the product, price, distribution, and promotion of their business.

What are the 5 marketing concepts?

These are; (1) production concept, (2) product concept, (3) selling concept, (4) marketing concept, and (5) societal marketing concept. Marketing is a department of management that tries to design strategies to build profitable relationships with target consumers.

Is the idea that consumers will favor products that offer the most quality performance and features?

The Product Concept. This orientation holds that consumers will favor those products that offer the most quality, performance, or innovative features. Managers focusing on this concept concentrate on making superior products and improving them over time.

Which concept holds that consumers will opt for those products which provide the most quality performance or innovative features?

The product concept holds that consumers favour products that offer the most in quality, performance and innovative features; thus, little promotional effort is required.

What are the 4 concepts of marketing?

The five main marketing concepts are production, product, selling, marketing, and societal. Companies utilize these five concepts in regards to the product, price, distribution, and promotion of their business.

What is the customer concept?

labeled the customer concept, is mainly based on the realization of superior customer. values where the individual customer is the starting point. The values are designed, offered, redefined and realized in close cooperation with partners in the marketing system such as. customers, suppliers and intermediaries.