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Chapter 10 - Marketing Channels and Supply Chain Chapter 10 Marketing Channels and Supply Chain True / False Questions 1. Supply chain activities are generally considered outside of the scope of marketing. FALSE Accessibility: Keyboard Navigation Blooms: Understand Difficulty: Moderate Learning Objective: 10-01 Explain what is meant by a marketing channel and the value created by intermediaries. Topic: 10-01 Nature and Importance of Marketing Channels 2. A marketing channel includes the individuals and firms involved in making products and services available. TRUE Accessibility: Keyboard Navigation Blooms: Remember Difficulty: Easy Learning Objective: 10-01 Explain what is meant by a marketing channel and the value created by intermediaries. Topic: 10-02 What is a Marketing Channel? 3. Sporty Feet produces a special brand of footwear called FootTrekkers and sells it to wholesalers. The wholesalers are intermediaries. TRUE Accessibility: Keyboard Navigation Blooms: Understand Difficulty: Moderate Learning Objective: 10-01 Explain what is meant by a marketing channel and the value created by intermediaries. Topic: 10-02 What is a Marketing Channel? 10- 1 Chapter 10 - Marketing Channels and Supply Chain 4. Shoppers' Galore issues credit cards to consumers so that they can buy now and pay later. This is an example of a transactional function of an intermediary. FALSE Accessibility: Keyboard Navigation Blooms: Understand Difficulty: Moderate Learning Objective: 10-01 Explain what is meant by a marketing channel and the value created by intermediaries. Topic: 10-03 Value Is Created by Intermediaries 5. Form utility involves efforts by intermediaries to help buyers take possession of a product or service, such as providing various ways for payment to be made for a product—by credit card, debit card, cash, or cheque. FALSE Accessibility: Keyboard Navigation Blooms: Remember Difficulty: Easy Learning Objective: 10-01 Explain what is meant by a marketing channel and the value created by intermediaries. Topic: 10-03 Value Is Created by Intermediaries 6. User manuals are an example of information utility. TRUE Accessibility: Keyboard Navigation Blooms: Understand Difficulty: Moderate Learning Objective: 10-01 Explain what is meant by a marketing channel and the value created by intermediaries. Topic: 10-03 Value Is Created by Intermediaries 7. Proctor & Gamble sells products to consumers utilizing only retailers in the channel. This exemplifies a direct channel. FALSE Accessibility: Keyboard Navigation Blooms: Understand Difficulty: Moderate Learning Objective: 10-02 Define multichannel marketing and explain its advantages for consumers. Topic: 10-05 Marketing Channels for Consumer Goods and Services 10- 2 Why is this page out of focus?This is a Premium document. Become Premium to read the whole document. Why is this page out of focus?This is a Premium document. Become Premium to read the whole document. Why is this page out of focus?This is a Premium document. Become Premium to read the whole document. Why is this page out of focus?This is a Premium document. Become Premium to read the whole document. Why is this page out of focus?This is a Premium document. Become Premium to read the whole document. Why is this page out of focus?This is a Premium document. Become Premium to read the whole document. Why is this page out of focus?This is a Premium document. Become Premium to read the whole document. Why is this page out of focus?This is a Premium document. Become Premium to read the whole document. Why is this page out of focus?This is a Premium document. Become Premium to read the whole document. Why is this page out of focus?This is a Premium document. Become Premium to read the whole document. Why is this page out of focus?This is a Premium document. Become Premium to read the whole document. Which channel of distribution is an arrangement wherein two or more producers at the same level join together for marketing their products?A Horizontal Marketing system is a form of distribution channel wherein two or more companies at the same level unrelated to each other come together to gain the economies of scale.
Which channel of distribution is an arrangement where two or more products?Dual distribution is a marketing arrangement where the manufacturer uses an intermediary to sell their product while simultaneously selling it themselves. This marketing channel can give a manufacturer additional opportunities to make a profit from their product because they use multiple distribution channels.
What is 2 level distribution channel?A two level distribution channel is where the company sells their products to wholesalers who then sell the products to retailers and finally, the retailer sells the goods to consumers. A two-level distribution channel can help a company sell their products within a larger area than a one-level channel can do.
Is an arrangement within a distribution channel in which two or more firms at the same channel level work towards a common goal?A horizontal marketing system is another approach that has gained widespread support. It is an arrangement within a distribution channel in which two or more firms at the same channel level work towards a common goal.
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Which channel of distribution is an arrangement where in two or more producers at the same level join together for marketing their product?
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