Where are data for marketing research obtained give examples of internal and external data quizlet?

Q: What is an example of internal secondary data for marketing research?

A companys internal data, such as sales and marketing records, customer account information, product purchasing and usage data are typical secondary data sources.

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Where are data for marketing research obtained give examples of internal and external data?
What is an example of internal secondary data for marketing research?
What are some examples of external data sources quizlet?
Which is an example of internal secondary data for marketing research quizlet?

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Data for marketing research can come from internal sources or external sources. Internal
sources might include the company's financial and operational records or customer
contacts.

Examples of internal data would be advertising expenses, sales figures, and
customer complaints. External sources might include government publications, trade
associations, marketing research companies, and business magazines. Examples of
external data would be census information, consumer trends, or competitors' prices.

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Where are data for marketing research obtained give examples of internal and external data?

Where are data for marketing research obtained? Give examples of internal and external data. data are advertising expenses, sales figures, and customer complaints. External sources may include government publications, trade associations, marketing research companies, and business magazines.

What is an example of internal secondary data for marketing research?

A company's internal data, such as sales and marketing records, customer account information, product purchasing and usage data are typical secondary data sources.

What are some examples of external data sources quizlet?

Some external sources include: Government sources, such as the U.S. Census Bureau. Trade, business and professional associations. Media, including broadcast, print and Internet.

Which is an example of internal secondary data for marketing research quizlet?

Secondary data has many uses in marketing research and sometimes the entire research project may depend on the use of secondary data. - Internal secondary data are data that have been collected within the firm, such as sales records, purchase requisitions, and invoices (recall the RFM model mentioned earlier?).