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Chapter 10 - Marketing Channels and Supply Chain Chapter 10 Marketing Channels and Supply Chain True / False Questions 1. Supply chain activities are generally considered outside of the scope of marketing. FALSE Accessibility: Keyboard Navigation Blooms: Understand Difficulty: Moderate Learning Objective: 10-01 Explain what is meant by a marketing channel and the value created by intermediaries. Topic: 10-01 Nature and Importance of Marketing Channels 2. A marketing channel includes the individuals and firms involved in making products and services available. TRUE Accessibility: Keyboard Navigation Blooms: Remember Difficulty: Easy Learning Objective: 10-01 Explain what is meant by a marketing channel and the value created by intermediaries. Topic: 10-02 What is a Marketing Channel? 3. Sporty Feet produces a special brand of footwear called FootTrekkers and sells it to wholesalers. The wholesalers are intermediaries. TRUE Accessibility: Keyboard Navigation Blooms: Understand Difficulty: Moderate Learning Objective: 10-01 Explain what is meant by a marketing channel and the value created by intermediaries. Topic: 10-02 What is a Marketing Channel? 10- 1 Chapter 10 - Marketing Channels and Supply Chain 4. Shoppers' Galore issues credit cards to consumers so that they can buy now and pay later. This is an example of a transactional function of an intermediary. FALSE Accessibility: Keyboard Navigation Blooms: Understand Difficulty: Moderate Learning Objective: 10-01 Explain what is meant by a marketing channel and the value created by intermediaries. Topic: 10-03 Value Is Created by Intermediaries 5. Form utility involves efforts by intermediaries to help buyers take possession of a product or service, such as providing various ways for payment to be made for a product—by credit card, debit card, cash, or cheque. FALSE Accessibility: Keyboard Navigation Blooms: Remember Difficulty: Easy Learning Objective: 10-01 Explain what is meant by a marketing channel and the value created by intermediaries. Topic: 10-03 Value Is Created by Intermediaries 6. User manuals are an example of information utility. TRUE Accessibility: Keyboard Navigation Blooms: Understand Difficulty: Moderate Learning Objective: 10-01 Explain what is meant by a marketing channel and the value created by intermediaries. Topic: 10-03 Value Is Created by Intermediaries 7. Proctor & Gamble sells products to consumers utilizing only retailers in the channel. This exemplifies a direct channel. FALSE Accessibility: Keyboard Navigation Blooms: Understand Difficulty: Moderate Learning Objective: 10-02 Define multichannel marketing and explain its advantages for consumers. Topic: 10-05 Marketing Channels for Consumer Goods and Services 10- 2 Why is this page out of focus?This is a Premium document. Become Premium to read the whole document. Why is this page out of focus?This is a Premium document. Become Premium to read the whole document. Why is this page out of focus?This is a Premium document. Become Premium to read the whole document. Why is this page out of focus?This is a Premium document. Become Premium to read the whole document. Why is this page out of focus?This is a Premium document. Become Premium to read the whole document. Why is this page out of focus?This is a Premium document. Become Premium to read the whole document. Why is this page out of focus?This is a Premium document. Become Premium to read the whole document. Why is this page out of focus?This is a Premium document. Become Premium to read the whole document. Why is this page out of focus?This is a Premium document. Become Premium to read the whole document. Why is this page out of focus?This is a Premium document. Become Premium to read the whole document. Why is this page out of focus?This is a Premium document. Become Premium to read the whole document. When the seller allows only some specific outlets for placing its products it is called?Exclusive distribution involves selling a product through one or very few outlets.
Which type of distribution strategy is used when the producer wants more than one but fewer than all of the intermediaries who are willing to carry its products?Selective distribution is used when selling to more than one but fewer than all of the intermediaries who are willing to carry a company's products in a given market.
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When the seller allows only certain outlets to carry its products, this strategy is called ________.
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