Advertising is a one-way communication whose purpose is to inform potential customers about products and services and how to obtain them. Promotion involves disseminating information about a product, product line, brand, or company. It is one of the four key aspects of the marketing mix. Advertising may be one form of promotion. Show Comparison chartAdvertising versus Promotion comparison chart
Differences in TimeframePromotions are time specific and may be short term while advertising may be generically long term. For example: ABS company may start a promotion of giving free drinks at a mall for a day during the festive season, while the same company may advertise much before about their drink at the start of the festive season and extend it during and beyond the season. Advertising is aimed towards the long term building of the brand while Promotion is aimed at the short term tactical goal of moving ahead in sales. Types of promotion and advertisingPromotion is generally divided in two parts:
Advertising can be of the following types:
Relationship of Sales with advertising and promotionsTypically promotions are directly linked with sales while advertising is an assumption that it may lead to sales. For example: Giving 20% discount on products may attract a customer and induce instant sale while giving a general brand creation advertisement in the newspaper may not induce immediate sale. Cost of advertising vs promotionPromotions are directly linked to sales and hence for small companies it may be easier to use promotional methods. Advertising may be more expensive for small companies and it may not be feasible for them while in advertising it is being assumed that adverts will lead to sales. For example: A store may give 20% discount on its products which may increase sales while the same shop may find it difficult to advertise this in various medias. References
Share this comparison: If you read this far, you should follow us: "Advertising vs Promotion." Diffen.com. Diffen LLC, n.d. Web. 6 Oct 2022. < > What is the difference between advertising and sales promotion?Advertising is done to build brand image and increase sales, whereas Promotion is used to push short-term sales. Advertising is one of the elements of promotion while the promotion is the variable of the marketing mix. Advertising has a long term effect but at the same time promotion has short term effects.
How does sales promotion differ from advertising quizlet?How does sales promotion differ from advertising? A. Advertising is based on short term goals while sales promotion is based on long term goals.
|