What is the first action a marketing team should take when initiating a social media campaign?

Which of the following opinions is a critic of the sales-orientation philosophy most likely to hold?

Business firms need to have a good understanding of the needs of the marketplace.

Which of the following is a difference between a market-oriented firm and a sales-oriented firm?

Unlike a market-oriented firm, a sales-oriented firm targets its products at the average customer.

A sales-oriented firm places minimal emphasis on:

building long-term customer relationships.

Relationship-management strategies depend on:

Which of the following is a drawback of the production-orientation philosophy?

It overlooks the importance of market research.

defines its mission in terms of the benefits its customers seek.

Which of the following strategies is most closely associated with a societal marketing orientation?

Using clean energy sources

Which of the following strategies illustrates a market orientation?

Which of the following questions which companies consider is best aligned with the production orientation philosophy?

What can our engineers design?

extensively uses personal selling and advertising.

Which of the following is true of brands, organizations, and nonprofits that use Facebook?

Their pages are public and are thus subject to search engine indexing.

Much of the growth in social media sites can be attributed to:

new platforms like tablets and smartphones

Which of the following changes has been brought about in advertising because of the influence of social media?

The audience is often in control of the message, the medium, the response, or all three.

In the context of the eight stages of effective listening, which of the following is a purpose of stage one, listening without objectives?

Keeping up with brand and competitor information

Kelly’s Kitchen strives to improve its customer service and make sure its customers enjoy the food and ambience. It has a team dedicated to keep track of customers’ opinion about Kelly’s kitchen on popular food review sites and other Web sites. It tries its best to incorporate any changes suggested by its customers on such sites. This scenario illustrates _____.​

​ social media monitoring

Monette has posted over 100 book reviews on Amazon.com. She also frequently reviews products and services on Epinions and posts her reviews of local restaurants on Yelp. As a social media user, Monette would best be characterized as a _____.​

The first action a marketing team should take when initiating a social media campaign is:

establish a listening platform.

Which of the following is a location-based social networking site?

Much of the growth in social media sites can be attributed to:

. new platforms like tablets and smartphones

Which of the following changes has been brought about in advertising because of the influence of social media?

The audience is often in control of the message, the medium, the response, or all three.

In the context of SWOT analysis, marketers can identify strengths and weaknesses by focusing on:

Which of the following is closely associated with the diversification strategy?

Entering new markets with little competition

Which of the following statements is true about the niche strategy?

Companies that adopt a niche strategy have only a small number of customers.

In the context of a marketing mix, the product strategy involves:

Which of the following can be considered as a business opportunity in the context of SWOT analysis?

Favorable government regulations

Which of the following actions is closely associated with the niche strategy?

Choosing a target market that is not crucial for the success of major competitors

Which of the following questions considered by markets is closely associated with promotion?

How can we use social media to increase our products sales?

The price component of a marketing mix is:

a competitive weapon for companies.

Which of the following statements is true about stars in the portfolio matrix?

They are fast growing market leaders.

Thompson Crayons Ltd. is a manufacturer of crayons and colored pencils in Rhodia. The company has started packaging their products in vibrant colored boxes, as opposed to brown boxes used in the past, in order to increase their sales. In this scenario, Thompson Crayons Ltd. is using a _____ strategy.

Marketers are most likely to recognize an action as unethical when:

there is a greater degree of agreement among managerial peers that the action is harmful.

One of the four major components of the pyramid of corporate social responsibility is:

The Foreign Corrupt Practices Act:

prohibits U.S. corporations from bribing public officials of foreign governments.

Hallie has a tendency to be egocentric. She follows the rules of her company only to avoid punishment and not to gain respect. When making decisions, she always focuses on what immediate benefits she will gain from an alternative. Which of the following stages of ethical development is illustrated in the scenario?

Which of the following is true of postconventional morality?

At this level, people are concerned about how they see and judge themselves over the long run.

Which of the following is true of conventional morality?

It involves an emphasis on the expectations of society.

Synergy Inc. has developed a line of appliances that run on the sun's energy and cause no harm to the environment. The company is also planning to introduce battery-run motorbikes that release no pollution. Which of the following concepts is illustrated in this scenario?

Which of the following statements is true about Generation Y?

Its members are tech savvy but still use traditional media.

Which of the following statements is true about the Hispanic consumer market?

. Hispanics accounted for most of the population growth in the 2010 Census.

Jessica is twenty-nine years old and spends more time on Facebook than reading magazines. Despite her inclination toward social networking sites, she continues to listen to the radio or read magazines at times. Jessica is most likely to be a:

Paulina is an eleven-year-old girl. She spends a lot of time on social media and likes mobile games. Paulina is most likely to be a:

Upward mobility, a value that strongly influenced attitudes in America's first 200 years, emphasizes:

spend more on food than any other cohort.

are now more in number than baby boomers.

Which of the following basic values strongly influenced attitudes in the United States' first 200 years?

Which of the following statements is true in the context of social media?

Social networking is part of regular life for people of all ages

Which of the following is an example of demographic information?

Monette has posted over 100 book reviews on Amazon.com. She also frequently reviews products and services on Epinions and posts her reviews of local restaurants on Yelp. As a social media user, Monette would best be characterized as a _____.​

Bethany follows several blogs every day and uses YouTube frequently to watch latest videos. She does not have her own Web site, and she almost never posts any comments on the sites she visits. She just enjoys reading and watching the content on popular sites. Bethany would be best characterized as a _____.​

_____ is a business’s concern for the long-range welfare of both the company and its relationships to the society within which it operates.​

Corporate social responsibility

What is the first step in launching a social media marketing campaign?

What is the first step in a social media advertising strategy?

How do I start a social media marketing campaign?

Which of the following should marketing managers remember when setting their social media objectives?