What is a persuasive form of communication that informs people and motivates them?

Marketing, basically is a process or an activity of creating, communicating, delivering, and exchanging products and services to the customers, clients and society at large. It involves various activities that are performed by organizations in order to sell their goods and services to the customers. Communication can be defined as a process of exchanging of information from one person to another through an effective medium of exchange.

If we analyze, both of these words are closely related to each other. Marketing is principally about communication. Communication is the only key through which the marketers can spread the word about their products to the customers.

Benefits of proper communication in marketing

Following are the benefits of communication in marketing:

1. Building and maintaining relationships

In order to have effective and long term relationships with its stakeholders, a marketer needs to have good interpersonal skills. It is important to create an emotional connection with your clients. It is necessary to make your potential customers feel valued and comfortable while telling them about your goods and services.

2. Facilitates innovation when marketing

Innovation is one of the most important elements of the marketing process. To market the goods and services better than its competitors one needs to be creative. For this one needs to have effective communication skills, so that you are able to convey their ideas well.

3. Enhancing transparency

One needs to be completely transparent with its marketers because they are the brand ambassadors of the business. They are the ones who will be convincing the customers across the globe to trust your brand. Moreover, effective communication makes employees and customers sure that their needs are considered and understood.

4.  Overcoming marketing obstacles

There are many challenges that a business has to face. These could be cultural barriers, language barriers, etc. which hinder the process of marketing. Therefore one needs an effective communication system to make the marketing process effective. If a person has the right communication skills and approaches for specific target groups, then it becomes easier to understand the needs and establish connections with the customers.

5.  Establishing professionalism while marketing

There is always a professional relationship between the business and its customers and clients. It is required to use a professional language while dealing with customers. As a marketer, one must possess good interpersonal skills to connect with prospective clients.

Major modes of Communication in marketing

Following are the modes of communication which largely affect an organization and its marketing strategies:

• Advertising - It is the non-personal form of communication which is persuasive in nature. It aims to target the mass audience and is viewed as the cheapest way of reaching out to the customer. Advertising helps in creating and maintaining the Brand Equity. It fulfills the four objectives i.e. to inform, persuade, differentiate and remind.
• Public relations - It is a two-way form of communication which identifies, establishes and maintains mutually beneficial relationships between an organization and the public. Publicity is the primary tool used by public relation practitioners. Public relation helps in the promotion of the business and elevating the business profile of a firm.
• Direct marketing - It means to communicate directly with the target customers through telephone, mail or any other electronic means. Direct marketing allows a company to target more precisely a segment of customers and prospects with a sales message tailored to their specific needs and characteristics. Direct marketing offers accountability by providing tangible results.
• Sales promotion - Sales promotion are the extra incentives provided by the company in order to accelerate the product’s movement from the producer to the consumer. Consumer promotions include coupons, samples, premiums, and rebates etc. The main purpose of sales promotion is to spur action as they can motivate a consumer to select a particular brand.
• Personal selling - Personal selling refers to the face to face interaction with the customer with the purpose of introducing a product, persuading him about the product and closing the sale. Being an interpersonal form of communication, it is the most effective tool of communication as it provides immediate feedback.

Marketing communication is an important player in the life of a business. Consumers rely on the information from marketing communication to make wise purchase decisions. Businesses, ranging from multinational corporations to small retailers, depend on marketing communication to sell their goods and services. Marketing communication helps move products, services, and ideas from manufacturers to end users and builds and maintains relationships with customers, prospects, and other important stakeholders in the company. Communication is vital to marketing because it brings everyone on the same page. Listening to your clients enables you to come up with long-lasting solutions to solve their needs.

What is a form of communication business organizations to inform persuade or remind?

Is a persuasive form of communication that informs people?

What is a persuasive form of communication that informs people and motivates?

What is any form of communication used to persuade people to purchase a product?