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Environmental Forces Affecting British Airways
Identify the main environmental forces affecting British Airways by undertaking a PESTLE analysis (focus on current trends). Which ones are likely to be drivers for change in the future of the company and why? Analyse the nature of competition British Airways faces using Porters Five Forces framework. Porters five forces analysis looks at factors outside of an industry that influence the nature of competition within it‚ the way in which firms compete and the industry’s likely profitability conducted
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Environmental Forces Affecting Anheuser-Busch
ENVIRONMENTAL ANALYSIS Introduction This paper will address trends and forces that are affecting Anheuser-Busch and will more than likely continuously affect the company. This paper will also assess the companyÃ¢â‚¬â„¢s market and address the organizationÃ¢â‚¬â„¢s strengths‚ weaknesses‚ opportunities‚ and potential threats. Finally‚ the paper will present three long-term objectives then restate the mission and vision statement. Refine the analysis of the forces and trends Strategic adaptability
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personal selling
Identify and interpret trends in personal selling Level 5 Credits 5 Purpose People credited with this unit standard are able to: evaluate technologies; evaluate organisational factors; interpret legal‚ regulatory‚ and social trends; and interpret international and global trends; that impact on personal selling. Subfield Retail‚ Distribution‚ and Sales Domain Wholesale Status Registered Status date 20 June 2008 Date version published 20 June 2008 Planned review date 31 December 2013
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Personal Selling
LMTSOM 12 Personal selling Managing Sales Force PRATEEK PARBHAKAR 501204032 Contents Personal selling 3 The personal selling process consists of the following steps 3 Sales Management: 5 The Sales Funnel (or Sales Pipeline) 5 Sales tips 7 Sales promotion 8 Sales Promotion Strategies 8 Advantages 9 Disadvantages 9 Managing Sales Force 10 Designing of the Sales Force 11 BIBLOGRAPHY 12 Personal selling - Personal presentation by the firm’s sales force for the purpose
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Personal Selling
Personal Selling‚ relationship building and sales management Personal selling‚ unlike advertising or sale promotion‚ involves direct relationships between the seller and the prospect or customer. In a forma sense‚ personal selling can be defined as a two-way flow of communication between a potential buyer and a salesperson that is designed to accomplish at least three tasks: (1) identify the potential buyer’s needs; (2) match those needs to one or more of the firm’s products or services; (3) on
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Personal Selling
role of personal selling is the development‚ organisation and completion of a sale in a market exchange based transaction. The company’s heavy reliance on online sales differentiates it from the traditional market leaders and reduces costs. Interactive marketing provides marketers with opportunities for much greater interaction and individualization through well-designed Web sites as well as online ads and promotions. Interactivitiy one of the key characteristics of personal selling. Personal
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Personal Selling
An Assignment On “ PERSONAL SELLING ” Submitted by: Jaydip Shah (101) Dated on: March 22‚ 2010 GANPAT UNIVERSITY V. M. PATEL INSTITUTE OF MANAGEMENT INDEX CONTENT Introduction………………………………………………………………………………….3 What is Personal Selling…………………………………………………………………….4 Advantages of Personal Selling……………………………………………………………..5 Disadvantages of Personal Selling………………………………………………………….6 Types of Selling Roles………………………………………………………………………7 Trends in Selling……………………………………………………………………………8
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Personal Selling

Personal selling is said to be a cost it has a narrow audience and an organization can survive without it. (Discuss) According to Pride‚W and Ferrell O‚ Personal selling can been defined as a process of informing customers and persuading them to purchase product through personal communication in an exchange situation. Personal selling is the process of person to person communication between a sales person and a prospective customer in which the sales person learns about the prospect needs and
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Personal Selling
Personal Selling Personal selling occurs where an individual salesperson sells a product‚ service or solution to a client. Salespersons should be able to match the benefits of their offering to the specific needs of a customer. Personal selling need to be considered greatly in this product‚ because skincare products need to be sold directly to the customer throughout various stores. Personal selling involves a selling process that consist of this following steps : 1. Prospecting Prospecting
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Personal Selling
Index 1. The Organization: What it is and what itdoes 2. The Products and services marketed 3. The role of personal selling in the promotional mix 4. A description of the salesperson ’s job 5. The selling process SRCC TRADING DEPARTMENT 1: The Organization: what it is and what it does The Trading Department is the preferred supplier of Agricultural Chemicals‚ Fertilizer‚ Packhouse and General Farming Requisites in the Sundays river Valley. Mission: The Trading Department
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Personal Selling
Personal Selling & The Marketing Concept Personal Selling - A Definition and a Philosophy Personal Selling is a process of developing relationships; discovering needs; matching the appropriate products with these needs; and communicating benefits through informing‚ reminding‚ or persuading. The development of a personal selling philosophy for the information age involves three prescriptions: 1) Adopt marketing concept. 2) Value personal selling. 3) Assume the role of a problem solver or partner
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Personal Selling
Personal selling occurs where an individual salesperson sells a product‚ service or solution to a client. Salespeople match the benefits of their offering to the specific needs of a client. Today‚ personal selling involves the development of longstanding client relationships. In comparison to other marketing communications tools such as advertising‚ personal selling tends to: • Use fewer resources‚ pricing is often negotiated. • Products tend to be fairly complex (e.g. financial services or new
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Personal Selling
Question 1 Personal Selling Process My personal selling process consists of the following nine steps: 1. Prospecting 2. Pre-approach 3. Approach 4. Presentation 5. Trial Close 6. Objections 7. Meeting objections 8. The Close 9. Follow up and Service Step 1: Prospecting Prospecting‚ involves the Money‚ Authority‚ Desire (M.A.D) approach. Firstly I analysed my prospective clients to ensure that they had the money‚ authority and desire to purchase the products I was selling. Upon analysis
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Personal Selling
of your product/service offerings. Q2 *How do we need to do first*? First‚ you need to form yourselves into group of 5. Select someone in your team to be the team leader. Inform your tutor who is in your team. Q3 What exactly are we selling? You will represent one of the many hotels in Singapore. As you may be aware‚ many of the large hotels have function rooms and exhibition halls which they market to potential exhibitors or companies holding seminars or workshops. Your team is the
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personal selling process
Elements of the Personal Selling Process No 2 salespersons use exactly the same sales method‚ but it is generally a seven step process: 1. Prospecting and Evaluating Seek names of prospects through sales records‚ referrals etc.‚ also responses to advertisements. Need to evaluate if the person is able (Undergraduate degree to attend a graduate program)‚ willing and authorized to buy. Blind prospecting-rely on phone directory etc. 2. Preapproach (Preparing) Review key decision makers esp. for
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Personal Selling Review
building is definitely the key to business-to-business selling.” Why Learn About Personal Selling? The principles of selling are useful to everyone‚ not just people with the title of salesperson. Developing mutually beneficial‚ long-term relationships is vital to all of us. People in business use selling principles all the time. The Role of Salespeople in Business Go-to-market strategies Lifetime customer value Multichannel strategy Sales-force intensive organizations Integrated marketing
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Personal Selling Strategies
FORMULATING PERSONAL-SELLING STRATEGY • Sales Management achieves personal-selling objectives through personal-selling strategy • Key decisions in personal – selling strategy are : a) The kind of sales force required and b) The size of sales force required • The decision on the kind of salespersons defines the role that sales personnel play in their contacts with customers & prospects. The decision on the size of the sales force dictates deployment of sales personnel
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Singtel - Environmental Forces
SingTel - Environmental forces Table of contents 1. Introduction [3] 1.1. Background to the report [3] 1.2. Purpose of the report [3] 1.3. Scope of the report 2. Analysis 2.1.1. Macroenvironmental [3] 2.1.1 Technological [3-4] 2.1.2 Demographic [4] 2.2 Microenvironmental [4] 2.2.1 Competitors [4-5] 3. Conclusion [5] 4. References
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Pizzahut Environmental Forces
Environmental forces The environmental forces are the external forces of Pizza Hut that will directly or indirectly influence the organization. There are six environmental forces of Pizza Hut such as competitive‚ economic‚ political‚ legal and regulatory‚ technological‚ and socio cultural. Competitive Forces There are 3 types of competitors that Pizza Hut faced on which include brand competitors‚ generic competitors and total budget competitors. The brand competitors of Pizza Hut such as
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Personal Selling Philosophy
Personal Selling Philosophy The web dictionary defines selling as; a sale is the act of selling a product or service in return for money or other compensation. Signaling completion of the prospective stage‚ it is the beginning of an engagement between customer and vendor or the extension of that engagement. Personal selling occurs where an individual salesperson sells a product‚ service or solution to a client. Salespeople match the benefits of their offering to the specific needs of
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What are the environmental and managerial forces that impact on sales?

External environmental factors affecting business can include the economic climate, local politics, consumer income and the education of the labor force. Salespeople using personal selling must adapt their practices and processes to account for these factors in their potential consumers.

What are the environmental forces that affect a business?

Here are the nine types of external environment factors that affect businesses:.

Technological factors. ... .

Economic factors. ... .

Political and legal factors. ... .

Demographic factors. ... .

Social factors. ... .

Competitive factors. ... .

Global factors. ... .

Ethical factors..

What are the 5 environmental forces?

Air, water, climate, soil, natural vegetation and landforms are all environmental factors. By definition, the environmental factors affect everyday living, and play a key role in bringing health differences across the geographic areas.

What are the five major environmental forces in a marketing decision?

The external factors include government, technological, economical, social, and competitive forces; whereas, organization's strengths, weaknesses, and competencies form the part of internal factors. Marketers try to predict the changes, which might take place in future, by monitoring the marketing environment.