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When the tastes and preferences of consumers in different nations are similar?Economies of scale refer to the reductions in unit cost achieved by producing a large volume of a product. Universal needs exist when the tastes and preferences of consumers in different nations are similar if not identical.
When consumer tastes and preferences differ significantly between countries?15) When consumer tastes and preferences differ significantly between countries, there is low pressure for local responsiveness. 16) Threats of protectionism, economic nationalism, and local content rules dictate that international businesses manufacture locally.
What strategy applies best to firms that are selling a product that serves universal needs but don't face significant competitors?INTERNATIONAL STRATEGY
The distinguishing feature of many such firms is that they are selling a product that serves universal needs, but they do not face significant competitors, and thus unlike firms pursuing a global standardization strategy, they are not confronted with pressures to reduce their cost structure.
Which type of structure makes most sense when there are strong pressures for cost reductions and minimal demands for local responsiveness?The global standardization strategy makes sense when: there are strong pressures for cost reductions. demands for local responsiveness are minimal.
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