Consumer Behavior: Buying, Having, Being
13th EditionMichael R Solomon
449 solutions
Politics in States and Communities
15th EditionSusan A. MacManus, Thomas R. Dye
177 solutions
Politics in States and Communities
15th EditionSusan A. MacManus, Thomas R. Dye
177 solutions
Consumer Behavior: Buying, Having, and Being, Global Edition
12th EditionMichael R Solomon
245 solutions
21.The degree to which a market can be reached is called:
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22.The size of the market refers to:a.Measurabilityd.Substantialityb.Marketabilitye.Congruencyc.AccessibilityANS: D
23.How similar members are to each other refers to:
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24.The four elements of the marketing mix are:
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25.The total bundle of utilities obtained by consumers in the exchange process is called the:
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26.In the 4 P’s that comprise the marketing mix, product refers to:a.goodsd.A and Bb.servicese.A, B, and Cc.tangible and intangible attributesANS: E
27.In the 4 P’s that comprise the marketing mix, ____ is when the firm decides on the most effectiveoutlets through which to sell their products and how best to get them there.
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28.The total bundle of disutilities given up by consumers in exchange for a product is the:
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29.In the 4 P’s that comprise the marketing mix, price refers to the disutilities given up by consumers.These disutilities include:a.cash or credit card debt.d.A and B onlyb.time or inconvenience.e.A, B, and Cc.psychological risk.ANS: E
30.According to consumer research, which of the following prices would be most likely to evokeperceptions of high quality?
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31.In the 4 P’s that comprise the marketing mix, promotion refers to:
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32.Which of the following cannotbe viewed as a brand?
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33.The functional elements of a brand does notinclude:a.Qualityb.Performancec.Logisticsd.Servicee.All of the above are functional elements of a brand.ANS: D
34.The emotional elements of a brand includes:
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