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Consumer Behavior: Buying, Having, and Being, Global Edition12th EditionMichael R Solomon 245 solutions 21.The degree to which a market can be reached is called: Get answer to your question and much more 22.The size of the market refers to:a.Measurabilityd.Substantialityb.Marketabilitye.Congruencyc.AccessibilityANS: D 23.How similar members are to each other refers to: Get answer to your question and much more 24.The four elements of the marketing mix are: Get answer to your question and much more 25.The total bundle of utilities obtained by consumers in the exchange process is called the: Get answer to your question and much more 26.In the 4 P’s that comprise the marketing mix, product refers to:a.goodsd.A and Bb.servicese.A, B, and Cc.tangible and intangible attributesANS: E 27.In the 4 P’s that comprise the marketing mix, ____ is when the firm decides on the most effectiveoutlets through which to sell their products and how best to get them there. Get answer to your question and much more 28.The total bundle of disutilities given up by consumers in exchange for a product is the: Get answer to your question and much more 29.In the 4 P’s that comprise the marketing mix, price refers to the disutilities given up by consumers.These disutilities include:a.cash or credit card debt.d.A and B onlyb.time or inconvenience.e.A, B, and Cc.psychological risk.ANS: E 30.According to consumer research, which of the following prices would be most likely to evokeperceptions of high quality? Get answer to your question and much more 31.In the 4 P’s that comprise the marketing mix, promotion refers to: Get answer to your question and much more 32.Which of the following cannotbe viewed as a brand? Get answer to your question and much more 33.The functional elements of a brand does notinclude:a.Qualityb.Performancec.Logisticsd.Servicee.All of the above are functional elements of a brand.ANS: D 34.The emotional elements of a brand includes: Get answer to your question and much more What refers to how consumers get rid of the product and packaging?* Disposing refers to how consumers get rid of products and packaging.
What does consumer Behaviour refer to?Consumer behavior refers to the acquisition, consumption, and disposal of products, services, time, and ideas by decision-making units.
Which of the following activities are characteristic of a customer centric firm?1. Which of the following activities are characteristic of a customer-centric firm? a. Identifying customers' needs.
How many stakeholders are there in consumer buying behavior?1.1 Customers, consumers and clients.
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The total bundle of utilities obtained by consumers in the exchange process is called the
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