The percentage of adults using social media to seek healthcare information is:

Original article

peer-reviewed

Published: September 27, 2021 (see history)

DOI: 10.7759/cureus.18338

Cite this article as: AlMuammar S A, Noorsaeed A S, Alafif R A, et al. (September 27, 2021) The Use of Internet and Social Media for Health Information and Its Consequences Among the Population in Saudi Arabia. Cureus 13(9): e18338. doi:10.7759/cureus.18338

Abstract

Background: The Internet is being increasingly used in our lives. Along with Internet use, social media sites are especially popular and are used by many people on a daily basis. Many studies were conducted to see the people’s perception and their attitude towards the use of the Internet for health information. Such studies were also carried out in Saudi Arabia, but most have been limited to a specific target sample of the population. Our study aimed to assess the perception towards and use of different platforms and search engines to seek health information in Saudi Arabia.

Method: A cross‐sectional study was conducted in Saudi Arabia during the year 2021. An Arabic online questionnaire using Google forms was sent to a randomized sample. Microsoft Excel 2016 was used for data entry, and statistical analysis was performed using IBM© SPSS© Statistics version 25 (IBM© Corp., Armonk, NY, USA).

Result: Among the 1363 participants, 56.2% were females and 43.8% were males with a mean age of 30.73 ± 12.3. The majority were living in Western region. The most used social media platforms were WhatsApp (91.5%), YouTube (84.6%), and Twitter (82.6%), respectively. The most common medical websites browsed were the Saudi Ministry of Health (67%) and the Food and Drug Administration (54.4%). Some 40.1% of the participants had a medical consultation online from a doctor, and most of them (67.8%) trusted the online physician. Finally, most of the participants (90.9%) thought that health information on the Internet or social media contributes to raising the level of health awareness among the general population. There was a significant relationship between educational level and gender and online health-seeking behavior (p > 0.05).

Conclusion: The study reinforced that health information that is sought from the Internet and social media platforms has a great impact on the population, emphasizing the need for credible information sources and how to access them.

Introduction

The Internet is being increasingly used in our lives; it is a global network that enables us to obtain different types of information, from topics such as education and entertainment [1-2]. Along with Internet use, social media sites such as WhatsApp, Twitter, Instagram, and Snapchat are especially popular and are used by many people on a daily basis [3]. In developed countries, three in four citizens are online and approximately one in four people are online in the world [4].

According to International Telecommunication Union (ITU) between 56% and 79% of users get health information online in the United States [5]. An earlier study found that 47% of the South Asian population in Canada seek the Internet for obtaining health information [6]. Many users seek these platforms to reach for health information related to their condition or for others or just out of curiosity [7-8]. With an increasing variety of sources for health information, people tend to look for what concerns them online due to ease of access [9]. They may prefer online consultations from doctors they have never met to make an appointment at a clinic and visiting their physician [10].

After the recent COVID-19 pandemic, most individuals obtained their information from online sources, and more online applications were introduced to the people, whether from governmental or individual work [11]. These platforms and search engines were a convenient way to communicate with doctors around the globe and to find out the causes for their symptoms [12]. Such methods have helped many patients find the answers they seek with ease and with less cost, but it comes with a higher risk of obtaining misleading information through untrustworthy platforms [13].

Many studies were conducted to see the people’s perception, and their attitude toward the use of the Internet for health information [14-15]. Such studies were also carried out in Saudi Arabia, but most have been limited to a specific target sample of the population, generally the higher educated, which limits its generalizability [11, 13, 16].

Our study aimed to assess the perception towards the use of different platforms and search engines to seek health information in Saudi Arabia.

Materials & Methods

Study design

This is a non-interventional cross‐sectional study. It was conducted in the Kingdom of Saudi Arabia from January 2021 to July 2021. All who are capable of using the Internet, social media, or both were included. 

Data collection and tools 

An online survey was made available on various social media platforms and was accessible to all citizens and residents of the Kingdom of Saudi Arabia using these platforms. 

According to the estimated population of Jeddah for 2020, a sample size required for this study was calculated to be at least 385 participants with a 95% confidence level and a margin of error of 5%; the calculations were made using the Raosoft sample size calculator [17] derived from the estimated total population based on the General Authority for Statistics in the Kingdom of Saudi Arabia for the year 2020. A total of 1363 online questionnaires were submitted. 

An Arabic online self-administered questionnaire using Google forms was made available online. The questionnaire was previously developed and validated in King Fahad Medical City (KFMC), permission to use the questionnaire was obtained from previous authors [13].

The questionnaire consisted of four sections and a total of 25 questions, the sociodemographic section (age, gender, marital status, education level, nationality, income, job, the next three sections involved closed-ended and multiple choices questions about the participant's point of view on social media and the Internet). Likert scales (three- and five-point) were used for the perceptions, attitudes, and practices questions.

Analysis

Microsoft Excel 2016 was used for data entry, and statistical analysis was performed using IBM© SPSS© Statistics version 25 (IBM© Corp., Armonk, NY, USA). Qualitative data were presented as numbers and percentages and the Chi-square test (χ2) was applied to test the relationship between variables. Quantitative data were presented as mean and standard deviation (Mean ± standard deviation, SD) and the Mann-Whitney test was applied for non-parametric variables. A p-value of less than 0.05 was considered statistically significant.

Research ethics

This study was approved by the Institutional Review Board (IRB) of the biomedical ethical committee at King Abdulaziz University Hospital (Ref: 660-20). All participants were notified about the study objectives and response confidentiality, and we took their consent. All their data remained confidential and was accessed by the research team members only. Furthermore, no names or ID numbers were taken to complete the data collection form. 

Results

Among the 1363 participants, 56.2% were females and 43.8% were males with a mean age of 30.73 ± 12.3. The majority were living in the Western region of Saudi Arabia and are Saudi. The educational level of most of the participants was undergraduate 67.5%. The common medical conditions reported by the participants were hypertension (6.2%), respiratory diseases (5.5%), and diabetes mellitus (4.4%). See Table 1.

Table 2 shows that the most commonly used social media platforms were WhatsApp (91.5%), YouTube (84.6%), and Twitter (82.6%). Of the participants, 76.1% used social media to obtain medical information regarding their health and most of them (92.6%) used the Internet to obtain medical information regarding their health condition or a family member. Some 78.9% found medical information about their health condition through medical websites on the Internet, and the most common medical websites browsed were the Saudi Ministry of Health (67%) and the Food and Drug Administration (54.4%).

The most important topics the participants often browsed on the Internet or followed on social media were disease symptoms (76.9%), medical side effects (70.9%), treatment of specific disease (69.7%), and diagnosis of medical conditions (61%).

Table 3 shows that 40.1% of the participants had a medical consultation online from a doctor, of them, 72.8% applied the treatment prescribed by the doctor, 74.8% care if the prescribed medication is approved by the FDA, and most of them (67.8%) trusted the online consultant physician. 

Figure 1 showed that the majority (70.9%) were satisfied with the online medical consultation, and the most common reasons for dissatisfaction were misdiagnosis (38.3%), and lack of trust in the physician (23.7%). 

Table 4 shows that for the participants who seek Internet medical advice, the most common reason was that they did not want to go to the hospital (42%), of them, 78% reported that the obtained medial information helped them get a second opinion about their health condition. Some 72.5% claimed that it influenced their choice of a particular doctor, or a particular hospital and 78.7% reported that information available on social media affected how they deal with their health condition. Less than half (42.3%) reported that they tried a treatment for someone who has gone through the same experience or illness as them from social media, 46.5% reported that media influenced their decision to take certain medications, and 35.4% reported that they searched for health-related information on the Internet monthly. Most of the participants (56.4%) usually search online about their health condition before visiting their physician.

Figure 2 shows that as for the credibility of the advice given by doctors online, the participants found that family and friends (50.9%), doctors (43.5%), and people on social media (23.6%) were reliable.

Table 5 shows that for 59.6% of participants who obtained Internet medical information, the information found online was reliable, and for those who found it unreliable the most common reason was trust issues (52%). For all participants, most of the participants (90.9%) think health information on the Internet or social media contributes to raising the level of health awareness among the general population. Most of the participants (83.1%) were willing to use social media to communicate with their doctor and ask health-related questions. At the same time, only 22.2% shared their experience with certain diseases to the public on social media and 27.1% evaluated their experience with a particular doctor or hospital on social media.

Our results show that female participants, those of undergraduate educational level, those having cardiovascular diseases, respiratory diseases, or liver diseases had a significantly higher percentage of those who used the Internet to obtain medical information regarding their health condition or a family member (p < 0.05). In addition, there is significant relationship between gender (p = 0.042), educational level (p < 0.001), and online health seeking behavior. On the other hand, a non-significant relationship was found between the income level, marital status, age, and those who used the Internet to obtain medical information regarding their health condition or a family member (p > 0.05). 

Discussion

This study aimed to assess the perception towards and use of different platforms and search engines to seek health information in Saudi Arabia.

Most of our participants refer to both the Internet (92.6%) and social media (76.1%) for health information. This finding is similar to another Saudi Arabian study, which found 68% of their respondents seek medical-related information through social media [18]. These figures reflect the widespread use of social media platforms due to their ease of accessibility and availability and their potential use in future social media-based public health promotion interventions [19].

The findings from this study showed that medical websites were the most used source of health information, followed by physicians. This contrasts with most other studies done in this region, which state that most of their population sample referred to doctors, rather than online sources, for health information [20-21]. This result may reflect the increasing dependence on online sources during the COVID-19 pandemic due to movement restrictions and the decreased willingness to risk exposure at the doctor’s office [22]. 

Though online sources may seem an inadequate source of health information, our study shows that most of our participants refer to reliable sources such as the Food and Drug Administration website and the Saudi Ministry of Health. This reduces the potential harm of misleading or wrong information by referring to reputable sites [23]. Another Saudi study also found that their participants referred to these sources and trusted them [24]. This finding suggests that the population is aware of what sources are most reliable and thus can refer to them for knowledge.

With regard to the types of social media used for health information, our study found WhatsApp, YouTube, and Twitter as the most popular, respectively. This is in concordance with most other studies, which also found WhatsApp to be the most popular source of information [16, 19]. In general, this poses concern as most WhatsApp contacts are family and friends that may not provide accurate medical advice which may mislead or misinform the receiver [25]. Hence social media can be used to improve or enhance patient care and knowledge; however, it can also create potential risks to patients [26]. One study found, approximately half of the participants who change their behavior in taking medication by stopping it or starting a new regimen were influenced by WhatsApp, indicating the significance of how this platform influences how people deal with their health. Only a few of these participants checked the accuracy of the advice that been given [9].

A recent study showed that WhatsApp users more than 65 years of age and those with elementary education were found to be the most vulnerable for misinformation. A possible reason could be due to the lower levels of education and awareness among these groups [27]. 

Another study found that those with older age may be more vulnerable to misinformation due to decline in cognitive function and abstract reasoning [28]. Our study also shows that YouTube is also almost as widely used as WhatsApp. These two social media platforms consistently remain the most widely used among the Saudi population as shown in other studies, some of which found that YouTube was among the most widely used social network [19]. Though like WhatsApp, some authors have criticized the use of YouTube for educational purposes because the content is not supervised [29].

Many participants have consulted a doctor online before and most were satisfied with the experience, the few that were not satisfied were mostly not convinced with the given diagnosis. Moreover, 23.7% of the population did not trust their online health care providers. This may hinder the care provided by the physicians, as adherence to management plans is highly dependent on a healthy patient-doctor relationship. The decreased level of trust may be due to a lack of adequate communication provided through online means, which may ultimately lead to patient dissatisfaction [20]. However, we found that more than half of the population considered physicians as a very reliable source of information which is similar to the findings in a study in which healthcare providers were the most trusted source among different populations [30].

Based on the results of our study, participants seem to be highly influenced by the healthcare information provided to them on social media platforms and find them reliable. It affects their decisions regarding whether they will visit a certain doctor or hospital, it affects their diet and sport routine, provides them with a second opinion and almost half of the participants claim that it plays a role in their decision to use or not use a medication prescribed by a doctor. Furthermore, the majority believed that social media contributes to raising health awareness. This again stressed the significant impact and influence social media has on the population’s healthcare decisions and thus proves to be a double-edged sword. Healthcare providers and government organizations ought to utilize social media to their advantage to provide the best access to healthcare knowledge.

Our study also found a significant difference between participants at different educational levels in the use of the Internet as a source of health information, those of higher education were found to search for health-related questions more than those who are uneducated or of lower education levels. Contrary to another study done by Alghamdi et al. which found no significance [21]. 

The findings of this study should encourage healthcare givers to be active users of social media, as well as increase the public awareness on usage of appropriate and trustworthy sources to obtain health information.

Limitations of this study include a sample size that may not be representative of the entire population, with a large number of responses arising from a specific region of the country. 

We recommend that future studies include a wider variety of social media platforms that have become more popular recently even among healthcare professionals such as TikTok; we also recommend that a larger population sample be used for better generalizability.

Conclusions

The study reinforced that health information that is sought from the Internet and social media platforms has a great impact on the population emphasizing the need for credible information sources and how to access them. The results of this study will direct healthcare givers on the efficient usage of various social media platforms to give consultations and limit misinformation.

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Original article

peer-reviewed

The Use of Internet and Social Media for Health Information and Its Consequences Among the Population in Saudi Arabia

Original article

peer-reviewed

The Use of Internet and Social Media for Health Information and Its Consequences Among the Population in Saudi Arabia

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