The fundamental goal of marketers when creating goods, services, or combinations of both, is to:

36.The fundamental goal of marketers when creating goods, services, or combinations of both, is to A.defeat the competition. B.serve all consumers. C.operate according to government regulations....

36.
The fundamental goal of marketers when creating goods, services, or combinations of both, is to

A.
defeat the competition.

B.
serve all consumers.

C.
operate according to government regulations.

D.
stimulate short-term sales.

E.
create value.

37.
Brian is struggling with the choice of publishing his new book, How to Cook Polish Barbeque, as an e-book or a paperback. Brian is addressing which core marketing aspect?

A.
developing a promotional plan

B.
managing the exchange function of marketing

C.
making product decisions

D.
deciding where and how to sell the product

E.
pricing the product

38.
The basic difference between a good and a service is that a good

A.
provides intangible benefits.

B.
can be physically touched.

C.
is always less expensive than a corresponding service.

D.
generates greater interest among consumers.

E.
is more quickly forgotten by consumers.

39.
Four Winds Art Gallery recently began offering appraisals of customers' art collections, in addition to continuing to sell paintings. Four Winds is

A.
expanding from offering just services to also offering goods.

B.
implementing a market segmentation strategy.

C.
capturing value through multiple pricing strategies.

D.
expanding from offering just goods to also offering services.

E.
increasing customer value through inflated appraisal evaluations.

40.
Marketers must determine the price of a product carefully, based on potential buyers' beliefs about

A.
its value.

B.
the environment.

C.
the cost to manufacture the product.

D.
the economic outlook.

E.
the product's new advertising campaign.

41.
Some discount stores put products in large bins and let consumers hunt and find bargains. The price these consumers pay includes

A.
only the actual price they pay at the register.

B.
the value of their time and energy.

C.
the excitement they experience in finding an item they desire.

D.
the savings to the store of not having to display the products neatly on shelves.

E.
the time the product was full price and didn't sell.

42.
Henriette offers financial counseling and management on a fee-only basis. She has found that different customers are willing to pay different rates for her services. This shows that her pricing decisions should depend primarily on

A.
choosing an average price that she will charge all her clients.

B.
changes in technology allowing consumers to manage their own affairs.

C.
how different customers perceive the value of her services.

D.
changes in the economy.

E.
how much her competitors charge for similar services.

43.
Marketing channel management is also known as

A.
endless chain marketing.

B.
a transactional orientation.

C.
wholesaling.

D.
product design.

E.
supply chain management.

44.
Marketing efforts designed to get the product or service to the right customer, when that customer wants it, are called

A.
supply chain management.

B.
a transactional orientation.

C.
wholesaling.

D.
value cocreation.

E.
endless chain marketing.

45.
Yesenia, the new university course scheduling manager, is struggling with adjustments to the fall schedule. She is trying to determine how to offer the classes students need at the times when students need them. Yesenia is struggling with the marketing function of

A.
communicating the value proposition.

B.
supply chain management.

C.
creating value.

D.
capturing value.

E.
value co-creation.

The fundamental goal of marketers when creating goods, services, orcombinations of both is to ________.defeat the competitionserve all consumersoperate according to government regulationsstimulate short-term salescreate value<p>That’s correct. While some of the other answers are things thatmarketers and their firms have to consider, the fundamentalpurpose of marketing activities is to create value for consumers.

</p>1 / 1 ptsQuestion 9The ________ section details the tactics the firm will use to develop,market, and sell the offering.

10/3/2020Module 8: Mastery Exercise: 20FB-MKG310-4

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</p>1 / 1 ptsQuestion 10________ segmentation is the most common basis of consumer marketsegmentation because these segments are easy to define, easy toacquire and research, and usually easy to reach.

Get answer to your question and much more

10/3/2020Module 8: Mastery Exercise: 20FB-MKG310-4

Get answer to your question and much more

8/8Quiz Score:10out of 10

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