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A mission statement is meant to depict the essence of the company. Conversely, a vision statement can also be understood that the snapshot of company’s future, and in fact more than that. It is the inspiration and the foundation for the company’s strategic planning. When talking about strategic intent, one should know the difference between mission statement and vision statement.
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Definition of Mission StatementA justification statement which signifies the reasons for the existence of the company is known as Mission Statement. The mission statement is the organizational goals that are to be accomplished. Unlike vision statement, mission statement reflects every aspect of the company, i.e. employees, customers, products or services, technology, quality, position in the market and survival. The mission statement should be drafted in such a way that it answers the questions: What we do? Why we do?, How do we do? And for Whom we do? The mission statement is the core purpose of the business. The statement represents the company in front of the world. It must be clear and complete as well as it should be such that it makes a reminiscence in everybody’s mind. The statement is mainly developed for shareholders, investors, suppliers, customers, creditors, employees, competitors and partners. Definition of Vision StatementA declarative statement that defines the company’s long-term plans for the future is known as Vision Statement. The vision statement specifies the company’s future goals and values. It does not change with the passage of time i.e. it remains same. The statement must have clarity, concreteness, conciseness, completeness, correctness and courtesy. Someone has rightly said, “A man without eyes is blind, but a man without a vision is dead.” This statement defines that a company without having a vision will not survive for a long time. A vision statement is helpful for the company to set out specific objectives. As the whole organization works to meet out those objectives in a stipulated time. The statement is mainly developed for the employees so that they understand the actual aim of the company and work to achieve the aim. The planning and strategies are also made in the similar direction by the company. Key Differences Between Mission Statement and Vision StatementThe following are the major differences between mission statement and vision statement:
Video: Mission Vs Vision StatementExampleVision Statement
Mission statement
ConclusionFrom the company’s point of view both the statement are essential for its survival and growth. The Vision and Mission Statement are closely interrelated. The mission is made by the company keeping the vision in mind. Therefore, we can say the vision is the effect, and the mission is its cause. The Mission Statement is a sort of representative one while the Vision Statement is predictive. Both the statements must be clear, complete and correct in all respects as the whole future of the company depends on these two. What is the difference between strategic vision and mission statement?Remember, the vision is what you want to accomplish. Mission is a general statement of how you will achieve your vision. Strategies are a series of ways of using the mission to achieve the vision. Goals are statements of what needs to be accomplished to implement the strategy.
What is the difference between a vision statement and a mission statement quizlet?Mission statements state what the business is and does and specifies it's purpose. A vision statement states that the business wants to become in the future.
What are three differences between mission and vision statements?A Mission statement talks about HOW you will get to where you want to be. Defines the purpose and primary objectives related to your customer needs and team values. A Vision statement outlines WHERE you want to be. Communicates both the purpose and values of your business.
How would you differentiate between vision and mission of an organization?A vision statement focuses on tomorrow and what an organization ultimately wants to become. A mission statement focuses on today and what an organization does to achieve it.
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