Means by which co-culture members use to resist interacting with members of the dominant culture.

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• zhaoxun song

  (Hong Kong Hang Seng Management College)

Abstract

Communication accommodation theory (CAT) describes the ways that people adjust their behavior while interacting with others, whether that is to gain approval or influence perception. CAT summarizes three adaption strategies: convergence, maintenance, and divergence. Convergence is used when we are seeking to connect with someone and gain their approval and divergence is used when we are trying to distance ourselves from others, seeking to maintain our social identity and voice. Co-cultural theory (CT) explores the communication strategies that non-dominant group members use when interacting within dominant society. CT proposes three preferred outcomes in co-cultural communication process: assimilation, accommodation, or separation. Assimilation means individuals attempt to ?fit in? the dominant group while accommodation means individuals participate in the activities of the dominant group without losing their cultural identity. Separation means that the non-dominant individual resists interactions with the dominant groups. Both CAT and CT are widely applied to the studies of the lived experiences and the communicative interactions employed by members with different cultural backgrounds. The accommodation strategies obtained from the empirical studies using different theories are identical or similar in many ways. However, there are few attempts from scholars to integrate the existing CAT and CT accommodation strategies into a comprehensive and heuristic whole. The aim of this paper, based on a thorough review of the existing CAT and CT literature, is to identify and integrate the relevant accommodation strategies adopted by co-cultural members. The integrated co-cultural communication accommodation strategies will provide a practical theoretical framework for the future researches on the non-dominant group members with different cultural backgrounds in their communication accommodation process.

Suggested Citation

Handle: RePEc:sek:iacpro:7808541

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Cultural relativism- the acceptance of other cultural groups as equal in value to one’s ownCultural pluralism- adherence to the principle of cultural relativismCulturally confused- lacking an understanding of cultural differenceCultural imperialism- the expansion of dominion of one culture over another cultureEthnocentrism- the tendency to see one’s own culture as superior to all othersPrejudice- a positive or negative prejudgment Culture- a system of knowledge, beliefs, values, customs, behaviors, and artifacts that are acquired, shared, and used by members during daily livingCo-cultures- groups of persons who differ in some ethnic or sociological way from the parent cultureAssimilation- the means by which co-culture members attempt to fit in with members of the dominant cultureAccommodation- the means by which co-culture members maintain their cultural identity while striving to establish relationships with members of the dominant cultureSeparation- the means co-culture members use to resist interacting with members of the dominantcultureIndividualistic cultures- cultures in which individual goals are stressedCollectivistic cultures- cultures in which group goals are stressed

High-content communication- a tradition- bound communication system which depends on indirectnessLow-context communication- a system that encourages directness in communicationHigh-power-distance cultures- cultures based on power differences in which subordinates defer tosuperiorsLow-power-distance cultures- cultures that believe that power should be used only when legitimateMasculine cultures- cultures that value aggressiveness, strength, and material symbols of successFeminine cultures- cultures that value tenderness and relationshipsDigital divide- information gap

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