Key Concepts
Non-Renewables
Renewables
Selective BreedingEnhancement of Recruitment
Enhancement of Growth Rate
Management of Mortality Rate
Maximum Sustainable Yield
Patterns of Over-ExploitationReasons for the Abuse of Natural Resources
Growth, Development, and Sustainability
Sustainable Development
Sustainable EconomiesSymptoms of Non-Sustainability
References Cited and Further ReadingWhat is environmental marketing strategy?Green marketing (or environmental marketing) is the promotion of environmentally friendly products, services, and initiatives. More specifically, green marketing refers a broad range of environmentally friendly practices and strategies. Some green marketing examples include: Creating eco-friendly products.
Which term refers to the larger societal forces that affect the demographic economic natural technological political and cultural forces?The macroenvironment consists of the larger societal forces that affect the microenvironment—demographic, economic, natural, technological, political, and cultural forces.
Which term refers to the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?Marketing Environment – Consists of the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers.
Which targeting strategy focuses on common consumer needs?Undifferentiated Marketing
This mass-marketing strategy focuses on what is common in the needs of consumers rather than on what is different. The company designs a product & a marketing program that will appeal to the largest number of buyers.
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