If you were constructing an audience analysis questionnaire and wanted to learn why some

Test Bank for

The Art of Public Speaking

FLTRP Book DevelopmentProject  

Stephen Lucas & Suya Yin 

Chapter 5 Analyzing the Audience 

True-False Questions  

Students are to indicate whether each of the following statements is true or false by circling the 

appropriate letter. 

1.

The primary purpose of speechmaking is to gain a desired response from listeners.  

2.

Being audience-centered involves compromising your beliefs to get a favorable 

response. 

3.

When you face a speaking situation, do everything you can to control the 

influence of physical setting on your audience. 

4.

There is very little diversity among listeners with similar demographic 

characteristics. 

5.

Your listeners’ knowledge about your topic will determine what you can say in 

your speech.  

6.

When putting together your own questionnaire, use all three types of questions: 

fixed-alternative, scale, and open-ended. 

7.

The key to effective speaking is how well you use what you know in preparing 

and presenting the speech. 

8.

You need to keep your audience in mind only during the speech.  

9.

Reflecting on your audience’s response is an important part of skill development. 

10.

Some speakers keep a journal of their speeches, audiences, and responses. 

Multiple Choice Questions

Students are to indicate the best answer for each question by circling the correct letter. 

1.

Good public speakers are __________. 

a.

self-centered 

b.

content-centered 

c.

audience-centered 

d.

delivery-centered 

2.

To be audience-centered, you need to keep all of the following questions in mind when you 

work on your speeches EXCEPT __________. 

a.

to whom am I speaking 

b.

what do I want them to know, believe, or do as a result of my speech 

c.

how can I justify using devious, unethical tactics to achieve my goal 

Question 302 out of 2 points

Brainstorming is a method of generating ideas for a speech through free association of wordsand ideas.

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Response Feedback: correctQuestion 310.75 out of 0.75 pointsWhich of the following elements usually has the greatest impact on the length a speech shouldbe?

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Response Feedback: correctQuestion 320.75 out of 0.75 pointsIf you were constructing an audience-analysis questionnaire and wanted to learn the strengthof your listeners' attitudes for or against animal research, which of the following would be thebest kind of question to ask?

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scale questionResponse Feedback: correctQuestion 330.75 out of 0.75 pointsThe _______________ will usually dictate how long a speech should be.

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Response Feedback: correctQuestion 340.75 out of 0.75 pointsAs part of his economics seminar, Geraldo has been invited to give a persuasive speech to acommunity audience on the subject of Social Security. The most important factor for Geraldoto consider when analyzing his audience is probably its

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Response Feedback: correctQuestion 35

0.75 out of 0.75 pointsIf you were giving an informative speech to a general audience about digital encryption, themost important factor to consider when analyzing your audience would probably be the

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Response Feedback: correctQuestion 360.75 out of 0.75 pointsThe process by which a speaker seeks to create a bond with listeners by emphasizing commonvalues, goals, and experiences is referred to as ____________ by communication scholars.

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Response Feedback: correctQuestion 370.75 out of 0.75 pointsAudience adaptation is an important factor in which of the following steps of thespeechmaking process?

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Response Feedback: correctQuestion 380.75 out of 0.75 pointsIf you were giving a persuasive speech on gun control to members of the National RifleAssociation, the most important factor to consider in audience analysis would probably be the

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Response Feedback: correct

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When you construct an audience analysis questionnaire open ended questions are especially valuable?

The size of the audience is one of the factors to be considered in situational audience analysis. When you construct an audience-analysis questionnaire, open-ended questions are especially valuable because they usually generate clear, unambiguous responses.

Which of the following would you consider if you were conducting a demographic audience analysis?

The demographic factors of an audience include age, gender, religion, ethnic background, class, sexual orientation, occupation, education, group membership, and countless other categories. Since these categories often organize individual's identities and experiences, a wise speaker attends to the them.

Which of the following are important factors in audience analysis?

11. One of the ways speakers analyze audiences is by looking at traits such as age, gender, sexual orientation, religion, group membership, and racial, ethnic and cultural background.

What are some audience analysis questions?

Public Speaking: 10 Questions To Analyze Your Audience.
Who are they? ... .
Who are you? ... .
What do they value? ... .
How relevant is your topic to them? ... .
How much do they already know about your topic? ... .
How much do they need to know in order to accomplish your goals? ... .
Do they view your topic favorably, neutrally, or negatively?.

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