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Exam Name___________________________________ MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1)Which of the following is part of the microenvironment of a firm's marketing environment? A)the suppliers who work with the company B)the political state of the country in which the firm exists C)the different demographic trends in the market D)the technological resources available to the company E)the cultural forces that exist in a society 1) 2)Demographic, economic, natural, technological, political, and cultural forces form the ________ of an organization. A)microenvironment B)macroenvironment C)supply chain D)internal environment E)marketing intermediary network 2) 3)The responsibility for setting a company's mission, objectives, broad strategies, and policies primarily lies with its ________. A)research department B)human resource managers C)top management D)marketing managers E)finance department 3) 4)Which of the following is part of the microenvironment of a company's marketing environment? A)a changing demographic picture that requires the firm to make product adaptations B)a new technology that would ensure significant cost-cutting if implemented in the firm C) uilding close relationships with its extensive network of suppliers D)a set of environmental sustainability laws that significantly impact the company's production processes E)a set of laws that require the company to scale down its telemarketing calls to customers 4) 5)Which of the following would be placed in the 'Publics' category in the microenvironment? A)newly formed companies that become competitors in the industry B) anks, investments analysts and stockholders influencing the company's ability to obtain funds C)a retailer that agrees to sell the products manufactured by a firm D)FedEx and UPS delivering packages for Amazon E)an advertising firm that develops a marketing campaign for a client 5) 6)________ are distribution channel firms that help a company find customers or make sales to them. A)Suppliers B)Producers C)Logistics firms D)Resellers E)Credit companies 6) 1
Why is this page out of focus?This is a Premium document. Become Premium to read the whole document. Why is this page out of focus?This is a Premium document. Become Premium to read the whole document. Why is this page out of focus?This is a Premium document. Become Premium to read the whole document. Why is this page out of focus?This is a Premium document. Become Premium to read the whole document. Why is this page out of focus?This is a Premium document. Become Premium to read the whole document. Why is this page out of focus?This is a Premium document. Become Premium to read the whole document. 5.Elaborate how companies can take a proactive stance toward the marketing environment. Get answer to your question and much more 6.Select an organization of your choice and elaborate how the micro-environmental factors playa critical role in the performance of the business Get answer to your question and much more 7.Select an organization of your choice and elaborate how the macro-environmental factors playa critical role in the performance of the business Get answer to your question and much more Practical Assignment: Case Study: McDonalds:Research and discussion to be carried out inyour Groups: You need to read the above case and visit the website:3 Which of the following is true about companies that take a proactive stance toward the marketing environment?Which of the following is most likely true about companies that take a proactive stance toward the marketing environment? They develop strategies to change the marketing environment.
Why should companies try to adopt a proactive stance on marketing?A proactive stance allows a company to let the market determine prices for its products.
What are the 3 marketing environments?External Environment. Micro marketing environment.. Macro marketing environment.. Which of the following is part of the micro environment of a firms marketing environment?Six components of micro environment are: Company, Suppliers, Marketing Intermediaries, Competitors, General Public and the Customers.
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Companies that take a proactive stance toward the marketing environment are most likely to
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