Related Questions
Q28:
Value reflects ________. A) the price consumers are charged for a product B) the cost of manufacturing a product C) the degree to which consumer demand for the product is positive D) the sum of the perceived tangible and intangible benefits and costs to customers E) all of the above
Q29:
A(n)________ need is a need that the consumer explicitly verbalizes. A) stated B) real C) unstated D) delight E) secret
Q30:
In response to giant retailers and category killers,entrepreneurial retailers are building entertainment into stores with coffee bars,lectures,demonstrations,and performances.They are marketing a(n)________ rather than a product assortment. A) experience B) customer value C) customer delight D) total service solution E) intangible benefit(s)
Q31:
A(n)________ need is one that motivates the consumer but that the consumer is reluctant or unwilling to explicitly verbalize. A) real B) unstated C) delight D) secret E) stated
Q32:
During market segmentation analysis,the marketer identifies which segments present the greatest opportunity.These segments are called ________. A) target markets B) primary markets C) tertiary markets D) demographic markets E) focused markets
Q34:
Industry boundaries are blurring rapidly as companies identify new opportunities at the intersection of two or more industries-this is called ________. A) globalization B) customization C) industry convergence D) heightened competition E) acquisition
Q35:
The identification and profiling of distinct groups of buyers who might prefer or require varying product and service mixes is known as ________. A) segmentation B) integration C) disintermediation D) targeting E) partner relationship management
Q36:
The ________ is a long channel stretching from raw materials to components to final products that are carried to final buyers. A) communication channel B) distribution channel C) supply chain D) service channel E) marketing channel
Q37:
In response to threats from such companies as AOL,Amazon.com,Yahoo!,eBay,E*TRADE,and dozens of others,established manufacturers and retailers became "brick-and-click" oriented by adding online services to their existing offerings.This process became known as ________. A) reintermediation B) disintermediation C) e-commerce D) e-collaboration E) new-market synchronization
Q38:
The ________ includes the actors involved in producing,distributing,and promoting the offering.The main actors are the company,suppliers,distributors,dealers,and the target customers. A) operations environment B) management environment C) strategic environment D) task environment E) tactical environment
Mohammed
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get includes all the actual and potential rival offerings and substitutes that a buyer might consider from screen.
The actual and potential rival offerings and substitutes that a buyer might consider are referred to as the ________.
Marketing MCQ
Marketing MCQ
Marketing MCQ Marketing The actual and potential rival offerings and substitutes that a buyer might consider are referred to as the ________.
The actual and potential rival offerings and substitutes that a buyer might consider are referred to as the ________.
Marketing
The actual and potential rival offerings and substitutes that a buyer might consider are referred to as the ________.
A) supply chain B) global market
C) value proposition
D) competition
E) marketing environment
Answer: D Learn More :
Marketing
A(n) ______ is a controlled study where researchers randomly assign respondents to different "conditions" and measure how they behave as a result. Researchers may conduct an experiment if they want to identify whether one variable (an independent variable) "causes" another (a dependent variable). By varying respondents' exposure to one or more independent variables and (hopefully) holding everything else constant, the researcher can with some degree of confidence attribute any changes in behavior to the things that were manipulated.
A(n) consumer _______ consists of a set of questions about a consumer-related topic that the researcher typically administers to a reasonably large sample of respondents.
Food and beverage companies often conduct ________ . In these cases, researchers visit people's homes and catalog what they have in their refrigerator or on their shelves.
A(n) ________ essentially moves ethnographic studies to the online world. It's a qualitative approach that examines the kinds of cultural stories people swap online about brands. These might be as simple as recipe suggestions brand users post that incorporate a food product, or the analyst might examine many kinds of blogs, forums, and other online content to get a sense of the issues people grapple with in their RL (real life) worlds and how they view certain brands as solutions to these problems.
A(n) ________ is when a researcher accompanies people while they shop in a store. In this "shadowing" activity, the researcher will ask questions as the respondents look at different options to get a sense of their turn-ons or turn-offs.
A(n) ________ is a research technique adapted from anthropology that requires the researcher to "live with the natives," in other words, to immerse herself into a natural setting where people consume the product of interest.
Market Vision, a marketing research company based in Cincinnati, is conduting qualitative research to learn more about what people think about their client's new line of ribs. They are using _______ to bring small groups of people together to discuss topic, either in person or in some kind of online format. A trained interviewer leads the discussion and tries to focus the conversation on the issue without letting some people dominate or go off on tangents.
Marketing researchers can use _______ to ask detailed and in-depth questions. This qualitative research method involves probing for additional responses which can provide insights more formal methods can't. These one-on-one discussions can lead to a meaningful insights by probing deeper into the why behind consumer behavior.
Brian Wansink, a researcher at Cornell University, conducted research involving bowl/plate sizes and food judgments. What did we learn from this research?
According to Denis Dutton's TED talk on beauty, the evolution of the peacock's tail (and how it is beautiful to the eyes of the peahen) is due to the principle of evolution called ...
In terms of the semiotic approach, the focus of the message is referred to as the _______.
Which of the following would not be used by marketers as a positioning strategy?
A(n) _______ is a sign that connects to a product because it shares some property (for example, the lemon on some cleanser products conveys the shared property of fresh scent).
Marketers use _____, a discipline that studies the correspondence between signs and symbols and the meanings we attach to them, to understand how consumers interpret the meanings of symbols.
According to Denis Dutton's TED talk on beauty, the evolution of the pancreas, our disgust towards rotten meat, our fear of snakes, and our liking of sweet and fatty foods, are due to the principle of evolution called ...
Studies of Stimulus Selection Factors indicate that ______ will have an impact on what we are most likely to notice and what we ignore.
What consumer insights should we strive to develop?
Simply put, what is a consumer insight?
A research study using a small sample size found a spurious relationship between a person's shoe size and how much they spend on clothing per month, such that people with smaller shoe sizes tended to spend more money on clothing. What type of relationship is observed between a person's shoe size and their spending on clothing?
The ______ approach to consumer behavior research includes the idea that any behavior is subject to multiple interpretations rather than one single explanation.
The Pyramid of Consumer Behavior Research describes both micro and macro issues. An example of a macro issue would be: ______________.
According to the Pyramid of Consumer Behavior Research, ________ issues include Cultural Anthropology, History, and Demography.
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[Solved] ________ Includes All the Actual and Potential Rival Offerings and Substitutes
[Solved] ________ includes all the actual and potential rival offerings and substitutes that a buyer might consider. A) Competition B) The product offering C) A value proposition D) The supply chain E) The marketing environment
[Solved] ________ Includes All the Actual and Potential Rival Offerings and Substitutes
Question 31 Multiple Choice Question 31
________ includes all the actual and potential rival offerings and substitutes that a buyer might consider.
A) Competition
B) The product offering
C) A value proposition
D) The supply chain
E) The marketing environment
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The actual and potential rival offerings and substitutes that a buyer might consider are referred to as the ________. – FOORQUIZ
The actual and potential rival offerings and substitutes that a buyer might consider are referred to as the ________.
A) supply chain B) global market
C) value proposition
D) competition
E) marketing environment
ANSWER: D
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