According to the article you read which of the following statements about B2B e-commerce is true

Updated on September 13, 2022

Photo:

 Eva-Katalin / Getty Images

Some people use the terms "e-business" and "e-commerce" interchangeably, but they aren't synonymous. To put it simply, e-commerce refers to buying and selling online, while e-business encompasses all business conducted online. E-commerce can be viewed as a subset of e-business. If you plan on starting or working closely with an internet-based company, you should strive to understand all the ways these two concepts are unique.

E-Business Basics

In a tech-driven world, it might be tough to tell which businesses are truly e-businesses. Perhaps the best way to understand e-businesses is with the help of examples:

  • Email marketing to existing and/or prospective customers is an e-business activity. It electronically conducts a business process—in this case, marketing.
  • A company that builds and sells an online system that tracks inventory and triggers alerts at specific levels is an e-business. Inventory management is a business process, and when facilitated electronically, it becomes part of e-business.
  • A content management system that manages the workflow between a content developer, editor, manager, and publisher is another example of an e-business. In the absence of an electronic workflow, the physical movement of paper files would conduct this process. By electronically enabling it, it becomes an e-business.
  • Online tools for human resources can be produced by an e-business. These tools include online job boards, application processers, and systems that collect and maintain data about employees.

Many processes that are described as e-business might be handled in-house through a company's network, or it might be something the company outsources to a provider that specializes in whatever service is desired. By producing them in-house, standard businesses may incorporate some elements of e-business into their plan—the two types of businesses are not mutually exclusive.

Sometimes the difference between a standard business and an e-business is just a matter of how business is conducted. For example, if you are an advisory firm helping people choose the right furniture, then you are a business, but if you run a website where people can compare furniture options, then you are an e-business.

E-Commerce Basics

Compared to e-business, the definition of e-commerce is clearer. In its basic form, it involves placing orders and making payments online. E-commerce comes in multiple forms. In business-to-consumer (B2C) e-commerce, a business sells goods and services to consumers through its website. Many brick-and-mortar retailers have adapted to the popularity of e-commerce, and they now conduct sales through their websites as well as in their stores.

E-commerce sales can include every element of a sale: ordering a product, paying for a product, and having it delivered. It might also involve only part of the process. For example, a customer might order a product online to be picked up at the store. Payment might be conducted online or at the store when the item is picked up. Either way, the transaction still involved an element of e-commerce.

Many businesses also sell through virtual marketplaces in addition to their own websites. For example, a popular brand like Nike will sell shoes from its website, as well as through an online retailer like Amazon. Whether you buy it from Nike's website or Amazon's, the transaction is still an example of e-commerce.

Business-to-Business (B2B) E-Commerce

While the average consumer might not realize it, much of the e-commerce that takes place around the world involves B2B relationships. This type of e-commerce often involves transactions like restocking necessary supplies, and very often it will be automated. For example, a landscaping company could have a contract with an e-commerce company to remain stocked on items like garden shears, gloves, and fertilizer. To maintain efficiency, the landscaping company might have an automated process in place to track supply levels. As crews use fertilizer on the customers' yards, and the inventory drops below a set level, an automated system will place an order for more.

E-commerce, also known as electronic commerce, allows businesses and consumers to make online purchases. Many businesses and consumers find e-commerce to be more efficient than  brick-and-mortar stores. Businesses save on costs, and customers can select from a wide variety of product choices and shop from anywhere in the world, at any time of day.

Key Takeaways

  • E-commerce involves selling products online, building a brand, and online advertising.
  • Businesses find many advantages to e-commerce such as cost reduction and customer data.
  • Consumers enjoy the advantages of 24/7 shopping from their homes.

How E-Commerce Works

E-commerce is a way for businesses and consumers to sell and purchase products online. Instead of marketing products to a local demographic around a brick-and-mortar store, the potential customer base is much larger and can potentially be located anywhere there is internet.

There are four different types of e-commerce: business-to-consumer (B2C), business-to-business (B2B), consumer-to-business (C2B), and consumer-to-consumer (C2C). In general, people think of business-to-consumer (B2C) transactions when they think about e-commerce.

  • B2C e-commerce: B2C transactions occur when a business sells a product directly to a customer over the internet. For example, if you bought a shirt from Amazon, that would be a B2C transaction.
  • B2B e-commerce: B2B e-commerce is when one business is selling a product to another, like web services or cloud services, such as Wix.com.
  • C2B e-commerce: C2B e-commerce occurs when a person sells products or services to a business. For example, a small business in need of a press release might pay for the services of a freelancer who writes press releases and promotional content for a variety of clients and businesses.
  • C2C e-commerce: C2C e-commerce happens when a person sells a product or service to another person. This often happens on sites such as eBay and Facebook Marketplace. For example, you could pay for singing lessons or purchase a chair from someone online.

Note

E-commerce is more than just selling products online. It includes online advertising that leads to future sales, and brand building that helps businesses connect with customers.

E-Commerce Is Growing

In 2018, even before the COVID-19 pandemic, the U.S. Bureau of Labor Statistics (BLS) predicted that employment in e-commerce would reach almost 450,000 by 2026. E-commerce workers include customer service representatives, packaging agents, shipping clerks, general operation managers, software developers, and delivery drivers. 

E-commerce sales increased by 43%, or nearly $250 billion, in 2020, and sales are still growing in 2022. Total e-commerce retail sales for the second quarter of 2022 were estimated at about $257 billion, which was an increase of almost 2% from the first quarter of 2022.

Many businesses that sell their products online still have brick-and-mortar stores. You can actually test out a product in a brick-and-mortar store and speak directly to a representative about products and services without needing to wait on hold. But if you shop online, the store is always open and the products are less likely to be out of stock.

Advantages of E-Commerce for Customers

There are quite a few advantages that e-commerce provides to customers. You can look at all of the product choices all at once, and you usually won’t miss out on a product because the store is out of stock.

Shopping From Home

If you shop online, you won’t need to spend your weekends or evenings driving to different stores to run errands. You can also buy products from anywhere in the country, and sometimes from other countries, from the comfort of your couch.

Shop at Any Time

If you work odd hours or are just extremely busy, you can still buy products online at any time of the day or night. A website can be open 24/7, even though most stores close at night.

Product Information

If you’re purchasing a product online, you can take a look at reviews from previous customers, check out similar products on other websites to see if there are cheaper options, and read the product description and any warranty information.

Advantages of E-Commerce for Businesses

While consumers gain many benefits from buying products online, businesses also benefit from lower business costs and access to customer data.

Lower Business Costs

An e-commerce business doesn’t have to pay rent or pay to maintain a physical storefront and make it appealing to customers. A sole proprietor may be able to handle orders on their own and might not need to hire employees until their business has already had some success.

More Potential Customers

This is especially helpful for small businesses, which otherwise would have been limited to a small geographic footprint. Search-engine rankings can also help businesses better compete by allowing them to get in front of new customers.

Customer Data

E-commerce helps businesses by allowing them to collect customer data. Businesses can use customer buying habits, demographics, and preferences to better market their products. They can use e-commerce data to predict when demand for a product will be higher or lower, which reduces the risk of overstocking or understocking a product. Companies may also be able to use this information to make the shopping experience easier for the customer.

Disadvantages of E-Commerce

E-commerce is a powerful tool for buying and selling, but there are some downsides. If the website is slow, or if a customer is having internet problems in their area, a business could lose a potential customer. Customers may also have online privacy and security concerns when shopping online, and some people may prefer to buy products in person.

Concerns for Businesses

If there are any problems with your site, you could lose dozens of customers in a short period of time and never get them back. You have to make sure that your site works well and is user-friendly on mobile and on a desktop. You also can’t rely on foot traffic. Instead, you’ll need to drive customers to your site through social media strategy, online advertising, or by making sure your company’s website ranks near the top when people search for products you sell. You’ll also need to make sure that your customers receive their products in a timely manner. 

Security Concerns

In 2019, 73% of internet-using households in the United States had significant concerns about online privacy and security risks, and 35% of households said their concerns held them back from some online activities.

Customer Preferences

Some customers still prefer to shop in brick-and-mortar stores. Raydiant’s 2021 State of the In-Store Experience survey revealed that 47% percent of responders estimated that they had spent just over half of their shopping budget when making in-person purchases, and 48% of responders still preferred to shop in-person rather than online.

The Bottom Line

E-commerce customers and businesses can save time and money. Customers can find more products to choose from, and businesses also get a wider range of customers who can shop at their stores. E-commerce is not perfect, and customers may not be able to get their products as quickly as they could at a physical store. Despite some disadvantages, e-commerce is a rapidly growing industry that businesses will continue to invest in.

Frequently Asked Questions (FAQ)

How do you start an e-commerce business?

First decide what product or service you want to sell and who your customer base will be. Then, register your e-commerce business, create a logo and visuals for your business, and finalize your business plan. Finally, you’ll need to figure out how to attract customers and launch your online store. This could include designing your own website and selling your product there, or selling on a marketplace such as Amazon, Instagram, or Etsy.

What are the different types of e-commerce?

Although B2C is what most people think of when they think about e-commerce, there are four types of e-commerce: business-to-consumer (B2C), business-to-business (B2B), consumer-to-business (C2B), and consumer-to-consumer (C2C). B2C transactions occur when a business sells a product directly to a customer over the internet. For example, if you bought something from Walmart.com, that would be a B2C transaction.

What do you mean by B2B ecommerce?

B2B (business-to-business), a type of electronic commerce (e-commerce), is the exchange of products, services or information between businesses, rather than between businesses and consumers (B2C). A B2B transaction is conducted between two companies, such as wholesalers and online retailers.

What are the characteristics of B2B ecommerce?

Core Features of B2B E-Commerce Platforms.
Contract pricing and catalog. In B2B e-commerce, contracts dictate who pays for shipping, pricing, and payment terms. ... .
Ability to buy in bulk. ... .
Quick reordering. ... .
Restricted access control. ... .
B2B portal customization. ... .
Sharing shopping carts. ... .
Quote management. ... .
Digital payment options..

What is B2B ecommerce quizlet?

business-to-business e-commerce (B2B EC) Transactions between businesses conducted electronically over the Internet, extranets, intranets, or private networks; also known as eB2B (electronic B2B) or just B2B.

What does B2B ecommerce rely on?

B2B transactions tend to be larger than B2C purchases, and B2B sales often rely on long-standing relationships with vendors.