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your web page. Services: The Intagible Product
Chapter 10Services: The Intangible ProductMultiple Choice Questions1. Any intangible offering that involves a deed, performance, or effort thatcannot be physically possessed is called a(n):A.artefact.B.commodity.C.service.D.pure good.E.inventory.A service is any intangible offering that involves a deed, performance, oreffort that cannot be physically possessed. Accessibility: Keyboard Navigation Blooms: RememberDifficulty: EasyLearn in g Objective: 10-01 Describe howmarketin g a service differs from marketin g a product by applyin g the prin ciples of in tan gibility; in separability;in con sisten cy; an d in ven tory. Topic: 10-01 Services Marketin g Differs from Product Marketin g2. All the followings are unique characteristics of a service EXCEPT: Get answer to your question and much more Accessibility: Keyboard Navigation Blooms: RememberDifficulty: ModerateLearn in g Objective: 10-01 Describehow marketin g a service differs from marketin g a product by applyin g the prin ciples of in tan gibility;in separability; in con sisten cy; an d in ven tory. Topic: 10-01 Services Marketin g Differs from Product Marketin g What is any intangible offering that involves a performance or an effort by the provider that Cannot be physically possessed?Definition: A service is an intangible product involving a deed, performance, or an effort that cannot be physically possessed.
Which of the following terms refers to a characteristic of a service that states that a service Cannot be touched tasted or seen?Intangibility means that a service cannot be seen, touched, tasted, or smelled. Inseparability refers to the fact that the production of a service cannot be separated from its consumption by customers.
What was the purpose of the 80th anniversary Babar marketing campaign?The campaign, with advertising, marketing and retail elements, seeks to reintroduce the Babar brand to American children and to their parents and grandparents.
Which of the following refers to variability in a Services Quality quizlet?Which of the following refers to variability in a service's quality? Heterogeneity refers to variability in the service's quality.
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