Sales teams love numbers. Given the many ways to measure success—KPIs, ROI, quotas, sales pipeline velocity, and churn—it’s easy to get overwhelmed by raw information. And that’s not even considering outside data and statistics that inform trends across the entire industry. Show
With the avalanche of internal and external sales statistics out there, it can be difficult to know which ones are most relevant to your sales strategy. And with more sales teams going back to the office in 2022, we’re all wondering: What’s changed? What’s important to know? And what do best practices look like as we make the transition back to cubicles and swivel chairs? Get ready for the ultimate list of sales statistics and facts. From follow-up stats to sales productivity figures, here are 73 important sales stats that should be on your radar for 2022.
Follow-up statsProspective customers have notoriously short attention spans. A difference of five minutes can plummet your chances of qualifying a lead by 400 percent. So needless to say, the way that you respond to prospects matters. Let’s take a look at some sales follow-up statistics you should know. Sales statistics for emailsCold calling sales statsSocial selling sales statsResponse time sales statisticsKey takeaways: Speed means everything in the world of sales. As the sales follow-up statistics show, prospects are looking for answers when they reach out. But within a few minutes of clicking off of a webpage, you’ll start to lose their attention. If you’re comparing CRM software, look for one that can help your team respond to leads the moment they show interest. Sales funnel factsAs technology progresses, there are ever-evolving opportunities to increase your team’s outreach and customize the buyer’s journey. Let’s review a few recent sales trends that are important to know for keeping your sales funnel up to date. Prospecting sales statisticsLead qualification statsInbound vs. outbound sales statisticsKey takeaways: For a long time, inbound sales have slowly outpaced outbound sales in terms of lead quality. Even outbound marketers aren’t finding enough value in their systems. Prospecting and pipeline management are more effective when the client shows interest on their own. Inbound sales will continue to grow in 2022. Make sure your team is staying on top of their inbound sales leads and reaching out at the right time with the help of a CRM. Sales call factsWe’ve reviewed how cold calling affects the sales industry in sales follow-up statistics, but there’s more to sales calls than just cold calling. While Zoom took over in 2020, phone calls are still the primary form of communication between prospects and reps. Here are some sales statistics for phone and video calls that can help inspire your sales strategies in 2022. Key takeaways: Sales calls are a difficult balance. Your team needs to be persistent, but they should always know when to stop pursuing a lead. If your team is struggling to walk this line, try using a sales app. This will help your reps organize their info and save time so they can try more effective sales techniques. Sales email figuresWe’ve mentioned a few follow-up stats for sales emails, but email as a lead nurturing tactic is still extremely relevant in 2022. With more resources for remote work than ever before, mastering emails is a great way to boost your team’s sales performance. Here are a few sales statistics that can help shape your team’s email communication and marketing strategies going forward. Sales email subject line factsKey takeaways: Proper formatting and personalization are two factors that sales teams need to consider when building email campaigns. Prospects have different reasons for signing up for email outreach, so if you’re looking to improve your sales process, personalizing their experience can make all the difference. Inside and outside sales statisticsIn today’s technology-driven world, there’s not always a need to meet a client for lunch to close a sale. Inside sales continues to be one of the fastest-growing areas of sales in 2022. Between faster response times and fewer opportunities to spread germs, inside sales has a wide range of benefits. Let’s take a look at a few sales facts that demonstrate how inside sales overshadows outside sales in 2022. Key takeaways: Inside sales is on the rise in 2022. Companies spent the last two years discovering the effectiveness of inside sales, and they’re hesitant to go back to how things were before 2020. Sales technology is constantly evolving, and there are more ways than ever to connect with prospects without meeting them in person. 7 secrets of sales leadershipRead the full list of sales leader secrets to find out how these managers are getting the most out of their teams. Sales statistics for referralsMarketing strategies require resources to bring in more prospects. But when your team gets referrals, there’s very little cost involved. It’s like free advertising. As such, referrals are a great way to get in touch with high-quality leads. Here are a few sales figures that will show you how your reps can take advantage of referrals in 2022. Key takeaways: Referrals result in more high-quality nurtured leads—with less advertising. Between higher retention rates, more purchasing potential, and increased spending, sales teams need to place more focus on asking for referrals in 2022. Even if an incentive is necessary, companies will need to spend only a few resources to gain valuable clients. Sales facts for onboardingWith more sales reps willing to work in an office environment after the pandemic, sales leaders need to stay on top of their sales onboarding strategies. Without the right training, new employees can cost companies a large chunk of resources. Let’s take a look at a few sales facts for hiring and training. Sales statistics for trainingSales statistics for hiringKey takeaways: Many salespeople are underperforming in their roles. Setting clear goals and providing consistent training can help prevent turnover and assure a good ROI from your sales team. With one in five salespeople looking for remote sales work, it’s crucial to implement online hiring and training strategies. Not everyone is fully willing to come back to an office environment, so making those accommodations can give you access to top-performing sales reps. Sales statistics for productivitySimilar to training and hiring, sales reps are still adjusting to remote work, and they’re starting to come back to the office. With these location changes in mind, it can be difficult to see what average productivity looks like in the workplace. So, let’s take a look at some productivity-based sales statistics so you can focus on important KPIs for your team. Key takeaways: Within the last two years, sales reps dealt with ups and downs in their performance. It’s beneficial to review your team’s sales materials, KPIs, and resources. Sales dashboards can be a great way to organize this information into a single place. That way, reps can stay on top of their prospects and make their sales processes more consistent. Sales technology statsWith most sales processes going digital in the last two years, companies are slowly starting to incorporate different types of sales technology into their day-to-day. As the hybrid workplace is now more prevalent than ever, here are some statistics that will highlight how quickly sales technology has grown over the last two years. Key takeaways: Sales reps are starting to use technology in their day-to-day, and they don’t have any plans to stop in 2022. Between CRM sales software and data, teams are understanding the powerful tools that sales technology has to offer. Discover why sales teams partner with a strong CRMSuccessful sales teams leverage a sales CRM like Zendesk Sell to stay on track. Zendesk Sell is a powerful CRM for SMBs and industry titans alike. It enables your sales team to save time and connect with prospects faster than ever. Our customizable sales dashboards keep your team’s important info in one convenient place, while sales automation tools ensure your pipeline is organized and efficient. Ready to see what a powerful CRM system has to offer? Millions of companies have already taken the first step toward automating their sales functions. Start your free trial of Zendesk Sell today to discover how a robust CRM can set your sales team up for success. 7 secrets of sales leadershipRead the full list of sales leader secrets to find out how these managers are getting the most out of their teams. 7 secrets of sales leadershipRead the full list of sales leader secrets to find out how these managers are getting the most out of their teams. Learn more |